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Archive for the ‘Advertising and Marketing’ Category
Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search.
Mark Joyner: Helping Businesses Succeed
Well-known author Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the Founder of Construct Zero, talked with WebProNews at BlogWorld and highlighted each of his new books.
Online Marketing Inside Out
Since the online marketing space is still relatively new for so many businesses, SitePoint approached Brandon Eley and Shayne Tilley about writing a book on the subject. The book called Online Marketing Inside Out provides an introduction to Internet marketing and explains why it is important for businesses to embrace.
How Teens Can Make Money Online
When it comes to SEO, Stephan Spencer is one of the best experts in the industry. But when it comes to content monetization, his eighteen-year-old daughter Chloe is also considered an authority. While other teenagers were busy babysitting and working in food service, Chloe was beginning a successful career online.
Changes Coming for Online Advertising
It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to getting even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertising arena is and will continue to evolve.
Social Media’s Bad and Ugly Side
With so many positive aspects of social media, it’s hard to think that there could be a downside. But unfortunately, there are current trends that reveal both a bad and ugly side to social media. At BlogWorld, Patrick O’Keefe, the Founder of the iFroggy Network, spoke with WebProNews and explained how a couple of these trends could lead to serious problems.
Tips for Building and Monitoring Your Brand
Connie Bensen spoke with WPN at the BlogWorld Expo and gave some helpful tips for building and monitoring a brand. As you build your brand, be consistent, memorable, and always provide value.
Bruce Clay Debunks Local Search Myths
There are certain myths associated with local search that many businesses unfortunately get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay Inc., talks with WebProNews and explains why these theories are false.