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Archive for the ‘Advertising and Marketing’ Category
Social Media Trends That Indicate the Future
Where are we going with social media? That question is asked very frequently by businesses that want to know what they can do to be ready for the future. Before looking too far ahead, Jeremiah Owyang of the Altimeter Group recommends that businesses first look at what is currently happening.
Time to Get Serious about Social Media
According to Chris Brogan, the President of New Marketing Labs, we have all been playing around with social media for far too long. It is his hope that users stop being amateurs and really get serious and take it to the next level.
The Secret to Success on Twitter
For Laura Fitton, Twitter taught her “awesomeness.” She compares her experiences with Twitter to “falling through a looking glass into a wonderland.” Her success on the microblogging service has resulted in her building a company based on Twitter and writing a book called Twitter for Dummies.
Is There a Wrong Way to Use Twitter?
According to Guy Kawasaki, the Co-founder of Alltop, the best way to use Twitter is for marketing. He is anything but shy when it comes to his love and usage for the microblogging service. However, not everyone agrees with his stance. He has especially received criticism from the SEO community.
Blogging’s Next Step in a Microblogging World
Back in June, Steve Rubel, the SVP and Director of Insights for Edelman Digital, decided to shutter his much-acclaimed blog Micro Persuasion. According to Rubel, “blogging was getting old.” He realized that people do not have time to go to a website and read a 500 word essay. This trend can be partially credited to the extreme popularity of social networking and microblogging.
Avoiding the Social Media Game
#FollowFriday began as a trend in January of this year, but unlike most trends, it stuck. WebProNews spoke with Micah Baldwin, the creator of #FollowFriday, about the trend’s humble beginning. He simply wanted to bring a couple of his friends together that hadn’t previously met or interacted. He said he thought he would try a “recommendation thing and it blew up,” to say the least.
Marketing Tips for Social Media
Tamar Weinberg is no stranger to the social media community. Because of her high regard in the space, she recently wrote a book entitled The New Community Rules: Marketing on the Social Web. Her book explains the importance of social media and how it can be effectively utilized.
How Big Brands Can Use Social Media
One of the primary topics at recent industry events has been the barrier between big brands and social media. Ford Motor Company is one brand, however, that has not let that historic barrier stand in their way.
PayPerPost Founder on FTC Guidelines
Earlier this month, the FTC released released revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, and celebrities, but they have created quite a stir within the blogosphere.
Using Facebook and Twitter to Stand Out
Facebook and Twitter have changed the online marketing arena tremendously. But since each platform has so many users, how can marketers get their message out? Relationship Marketing Specialist Mari Smith says marketers can stand out by “choosing a single area of focus.”