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Archive for the ‘SES NY 2009’ Category
Competitive Solution for PPC Marketers
The search advertising market is growing by leaps and bounds due to its actionable results, measurability, and effectiveness. However, as the market grows, search marketers have to continually produce new methods for staying one step ahead of their competitors.
Key Takeaways from SES NY 2009
As always, SES New York proved to be a great show for everyone. We were able to get a lot of compelling interviews that were full of actionable information. We also saw a positive response from the other attendees. For a little more perspective on SES, we caught up with Kevin Ryan to get his take first-hand.
Making Your eCommerce Site Convert
As more and more people are shopping online as opposed to shopping at brick and mortar stores, it only makes sense that ecommerce sites would want to do everything they can to ensure that their traffic is converting. In this interview, Khalid Saleh of Invesp Consulting shares the shockingly low number of conversions some ecommerce sites are getting but also shares how they can improve them.
Select Keywords That Work!
Do your keywords support your site? Unfortunately, the answer is no for many people choosing keywords for search engine optimization purposes. According to Mike Murray of Fathom SEO, people depend too much on tools such as Keyword Discovery, Google Keyword Tool, and SpyFu. These tools can be helpful, but there is also a great amount of research on your part that needs to be done.
Content Monetization: What Not To Do
During this time in our economy everyone is trying to figure out a way to both save and make a buck. Jennifer Slegg, also known as JenSense, is well versed in monetizing online content. In this interview, she discusses some of the mistakes many people are making which ultimately prevent them from fully monetizing their content.
SEM for the Big Fish in the Even Bigger Sea
There is always a lot of talk about how the little guy can make it in the big sea of search marketing, but in our interview with Marc Barach of Marin Software, he focuses on some of the challenges the large advertisers face in the industry.
Marketing Strategies for Mobile
As mobile devices become more and more popular, the importance mobile marketing becomes greater as well. Cindy Krum of Rank-Mobile always keeps us updated on what’s going on in the mobile market and this video from SES New York is no exception. Cindy actively promotes having only one website by making your existing website provide mobile capabilities too. The same goes with marketing strategies. Cindy suggests that businesses integrate their mobile marketing strategy into their existing marketing strategy to get the best results.
News Industry Far From Over
While the news industry seems to by dying in some areas, the truth is, it is actually booming online. In this video, Dana Todd of Newsforce discusses the opportunities for news providers on the Web. First of all, the print media is noticeably struggling but this only means more and more people are going online for their news.
TwitterHawk: Spam or Not?
Twitter is receiving almost as much attention as Google receives at industry events. In this interview from SES New York, Jeff Ferguson of Napster talks about TwitterHawk and the marketing power of it. TwitterHawk is a new tool for Twitter that is still in the developing stages. It is keyword-based and allows users to create a variety of reply phrases to respond to people with.
Will Monetization Models for Social Media Come?
Dave Naylor is never shy to share his opinion on matters and this interview with WebProNews is no exception. As evidenced by several of our videos from SES New York, social media was a hot topic. One area in particular that raised a lot of discussion was monetization of social sites.