Collyn Floyd, online emarketing and PR specialist with TheKarcherGroup.com, spoke with WebProNews about the best way to jumpstart a link building campaign. She also explained why social media campaigns aren’t always the best marketing route. Visit WebProNews.com to view this and other exclusive interviews from the SEW Live conference in Columbus.

WebProNews caught up with Laura Thieme President and Founder of BizResearch at the SEW Live in Columbus, Ohio. Thieme talked about the main differences a company should consider when deciding whether to use paid search or organic search. She told us that strategy is the key to success in an advertising campaign. Watch the full interview right here on WebProNews.

David Szetela, founder of clixmarketing.com, spoke with WebProNews about various strategies involved with starting a paid search advertising campaign. He says budget as key word correlation with the ad copy are two important factors in making a successful campaign. Check out the full-length exclusive interview with Szetela at webpronews.com.

The social media movement has seemed to attract all audiences and age groups. As a result, many marketers are changing their strategies to fit the social media sector. At the SEW Live in Columbus, Ohio, WebProNews caught up Search Engine Guide’s Jennifer Laycock to talk with her about this topic. She points out that marketing to the social media is fine, but it should not be the sole marketing strategy. Get the entire scoop from Jennifer in our continuing coverage of the SEW Live in Columbus, Ohio.

Before the rise of social media, marketers seemed to believe the more user traffic the better. WebProNews caught up with Sage Lewis of Sage Rock at the SEW Live in Columbus, Ohio, and spoke with him about this issue. Lewis explained that a lot of traffic could sometimes be bad if companies construct an entire marketing campaign based on social media since it could backfire on them. Find out how negative aspects can be transformed into good effects plus all the details on Sage Lewis’s Search Engine Watch column right here at WebProNews.

Webpronews caught up with Matt Bailey, President and Founder of sitelogic.com, at the SEW Live conference in Columbus, Ohio. Bailey explained how companies are using blogs and sites like Youtube to promote their product and advertise. He says it is a great way to implement viral marketing. Bailey also shared why he believes segmentation is at the core of analytics. Check out this exclusive interview plus more coverage of the SEW Live Conference on webpronews.com.