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Archive for the ‘SMX Advanced 2008’ Category
The Website Doctor
Is your website undergoing any problems? If so, you will want to watch Mike McDonald’s interview with Jonathan Hochman of Hochman Consultants at SMX Advanced. Hochman says maintaining the highest quality on your website is a continuous process. He explains how Firefox add-ons such as NoScript, Xenu Link Sleuth, and SWFObject 2.0 from Google Code [...]
Think Big; Internationally Big
Have you ever thought about expanding your business internationally? If so, there are many factors to consider as Cindy Krum of Blue Moon Works explains to Mike McDonald. You have to think about using different languages to avoid getting duplicate content penalties and if you have a retail company, you have to remember the season [...]
Inside Scoop from MSN Live Search
It’s always good to hear of new developments that will make life easier and Jeremiah Andrick of MSN Live Search Webmaster Center does just that. Announcement #1: Microsoft has released AdCenter Desktop Platform into Beta. Announcement #2: Google, Yahoo, and Microsoft have come together with a detailed documentation on how Robots Exclusion Protocol (REP) is [...]
Let’s Talk Analytics, Conversions, Cloaking, and More
It’s always good to hear what Rand Fishkin of SEOmoz has to say and the conversation at SMX Advanced was no exception. Rand talks about the latest tools from SEOmoz including a new analytics tool that not only allows you to track your own statistics, but also those of your competition. SEOmoz has also updated [...]
The Missing Metric
According to Christine Churchill of KeyRelevance, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending. Christine suggests trying several tracking methods such as: customer tagging, coupons, and unique pricing. Find out more in Mike [...]
How to Buy a Website
Are you contemplating making a website purchase? If so, you should definitely check out Mike McDonald’s interview with Jeremy Wright of b5media at SMX Advanced. Jeremy explains how to evaluate a site before the purchase. He suggests looking at the revenue, traffic, audience, age of site, quality of content, and the current site owners business [...]
Stopping Negativity Before It Overtakes You
No one likes negative feedback. Sure, sometimes it’s “constructive criticism” but most everyone would much rather receive a pat on the back.
And Now, Page 2
Ninety percent of search traffic comes from page one of the search results, which means a page two appearance is an exercise in general invisibility.
Getting Schooled About .edu Backlinks
As far as authority goes, there’s no backlink like a .edu backlink. Getting one though, is kind of tough. But as MartiniBuster’s Roger Montti points out, even artsy/nudie/sortaporno site SuicideGirls.com has a bunch of .edu backlinks. So maybe they’re not out of the question for your site, too.
Google Launches NoFollow Google Help Center
We have some breaking news to tell you! We’ve reported on nofollow on many occasions, but we are the first to tell you that Google has just launched NoFollow Google Help Center. Matt Cutts revealed this news in an interview with Mike McDonald at SMX Advanced in Seattle. Blogger Liana “Li” Evans called Google out [...]