How the Web Created “The Bloggess”

The Internet is similar to a chameleon in that it provides a means for people to do just about anything. Take, for instance, Jenny Lawson, who is also known as “The Bloggess.” She began writing a mommy blog for the Houston Chronicle, but she quickly found that it wasn’t enough.

Chad Vader: Behind the Mask

When Matt Sloan and Aaron Yonda created the first Chad Vader film, they had no idea that it would turn into the Internet sensation that it is today. The very first episode reached over 100,000 views on YouTube the first day and has gone on to exceed 9 million views today.

Warning: Don’t Hack Websites for Links

Can you believe it? Matt Cutts and Michael Gray, otherwise known as Graywolf, actually agree on something! The two have had a long history of disagreeing on the issue of paid links, but they have come together in a joint effort with a word of caution about hacking websites for links.

How the WebProNews Stole Christmas Melody

At WebProNews, we are not classically trained vocalists. Although some of us are legends in Karaoke bars, you will not see us winning any votes from Simon Cowell anytime soon. We’re not going to Hollywood. But that doesn’t mean we can’t get into the spirit.

Christmas shouldn’t be all about marketing, but that doesn’t mean we can’t put a marketing spin on a classic Christmas Carol. If the Strange Brew guys can do a parody of the 12 days of Christmas, we can too.

So with that said, enjoy this clip of the WebProNews Holiday Choir and allow us to extend seasons greetings. And to all a goodnight. Or something.

SES Chicago: Ever Heard of Marketing Bird Poop?

It may sound crazy, but it worked and even went viral! Shizuka, a high-end beauty spa in midtown Manhattan, approached Bill Balderaz of Webbed Marketing in an effort to promote and market their company. The spa wanted to raise brand awareness, show how they were different, bring in new clients, and gain media attention. After examining the spa’s products, Bill and his crew discovered an ingredient that would create a lot of buzz… sterilized nightingale droppings, AKA bird poop.

Marketing That’s HOT!

Remember seeing the bottle of soda erupt because of Mentos back in 2005? At the 25th Annual ACCM Conference, Mike McDonald talks to the guy that made it happen. Steve Spangler explains how that single incident not only exploded onto a Denver news anchor but also really helped his blog take off after he posted [...]

Love, Search and Bots

A roving reporter (Mike McDonald) encounters an expert in the search marketing industry (Danny Sullivan) and the two quickly forge a relationship around general Google small talk. In Love, Search and Bots, perhaps the best silent film in nearly a century, McDonald and Sullivan deliver breathtaking performances in the tradition of Charlie Chaplin and Marcel [...]

SMX West 2008: WebProNews

Jeremiah Andrick from MSN Live Search Webmaster Tools has some fun with WebProNews at SMX West 2008. The result is a pretty funny little spoof of a popular commercial.

MSN Talks Webmaster Tools

Product Manager of Live Search Webmaster Tools, Jeremiah Andrick spent the day here at the WebProNews headquarters. Our very own Mike McDonald took him on a wild, Kentucky escapade while picking his brain about Webmaster tools at MSN. Andrick discusses indexing issues, cloaking detection, and goes into detail about why AdSense showed up [...]

MSN and WebProNews Viral Marketing Strategy?

Product Manager of Live Search Webmaster Tools, Jeremiah Andrick spent the day here at the WebProNews headquarters. Our very own Mike McDonald took him on a wild, Kentucky escapade while picking his brain about Webmaster tools at MSN. Andrick discusses indexing issues, cloaking detection, and goes into detail about why AdSense showed up [...]