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Archive for the ‘Paid Search’ Category
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
How Teens Can Make Money Online
When it comes to SEO, Stephan Spencer is one of the best experts in the industry. But when it comes to content monetization, his eighteen-year-old daughter Chloe is also considered an authority. While other teenagers were busy babysitting and working in food service, Chloe was beginning a successful career online.
Changes Coming for Online Advertising
It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to getting even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertising arena is and will continue to evolve.
Email Marketing Not Dead Yet
Because email marketing is one of the oldest forms of Internet marketing, many people think it is outdated and not useful. But according to blogging legend Darren Rowse of ProBlogger, it is anything but dead.
PayPerPost Founder on FTC Guidelines
Earlier this month, the FTC released released revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, and celebrities, but they have created quite a stir within the blogosphere.
How Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”
What if PageRank Never Existed?
At the recent Search Marketing Expo (East), WebProNews had a discussion about how linkbuilding has changed in the past ten years or so, with one of the linkbuilding game’s earliest players – Eric Ward.
New Advertising Solution for Retailers
Permuto launched during the Shop.org Annual Summit last week. WPN talked with Permuto CEO and Co-Founder Shaukat Shamim to find out about their flagship product ShopperConnect and how it helps retailers get the most ROI out of their ad spend.
WordStream Simplifies Keyword Management
Rob Adler, the president and CEO of WordStream, spoke to WebProNews while at SES San Jose 2009. He explained that WordStream – which can also help with keyword discovery – can take an array of keywords and organize them into tightly themed groupings of just 20 to 50 terms.
ClearSaleing Leaps Ahead In Attribution Management
The series of events leading up to a consumer’s purchase can sometimes resemble the workings of a Rube Goldberg machine, and it makes little sense to attribute the buy to the last step. A company called ClearSaleing is making advances in attribution management, instead.
Adam Goldberg, the cofounder and Chief Innovation Officer of ClearSaleing, took [...]