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Archive for the ‘Paid Search’ Category
PayPerPost Founder on FTC Guidelines
Earlier this month, the FTC released released revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, and celebrities, but they have created quite a stir within the blogosphere.
How Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”
What if PageRank Never Existed?
At the recent Search Marketing Expo (East), WebProNews had a discussion about how linkbuilding has changed in the past ten years or so, with one of the linkbuilding game’s earliest players - Eric Ward.
New Advertising Solution for Retailers
Permuto launched during the Shop.org Annual Summit last week. WPN talked with Permuto CEO and Co-Founder Shaukat Shamim to find out about their flagship product ShopperConnect and how it helps retailers get the most ROI out of their ad spend.
WordStream Simplifies Keyword Management
Rob Adler, the president and CEO of WordStream, spoke to WebProNews while at SES San Jose 2009. He explained that WordStream - which can also help with keyword discovery - can take an array of keywords and organize them into tightly themed groupings of just 20 to 50 terms.
ClearSaleing Leaps Ahead In Attribution Management
The series of events leading up to a consumer’s purchase can sometimes resemble the workings of a Rube Goldberg machine, and it makes little sense to attribute the buy to the last step. A company called ClearSaleing is making advances in attribution management, instead.
Adam Goldberg, the cofounder and Chief Innovation Officer of ClearSaleing, took [...]
Competitive Solution for PPC Marketers
The search advertising market is growing by leaps and bounds due to its actionable results, measurability, and effectiveness. However, as the market grows, search marketers have to continually produce new methods for staying one step ahead of their competitors.
Local Search Opportunities with Bing Mobile
One area that Bing is really stepping up its efforts to better compete with the other search engines is in mobile search. Justin Jed, the Group Product Manager for Bing Mobile Search, believes in their product because it focuses on what users want.
Increase Your Ad Revenue with AdManage
If you have unsold ad space inventory or current ad space inventory, AdManage promises to convert it into “HUGE PROFITS!” AdManage is an online ad network that targets advertising by keywords, site, category, or geolocation.
Low-Cost Search Tactics
Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.