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Archive for the ‘Paid Search’ Category
Competitive Solution for PPC Marketers
The search advertising market is growing by leaps and bounds due to its actionable results, measurability, and effectiveness. However, as the market grows, search marketers have to continually produce new methods for staying one step ahead of their competitors.
Local Search Opportunities with Bing Mobile
One area that Bing is really stepping up its efforts to better compete with the other search engines is in mobile search. Justin Jed, the Group Product Manager for Bing Mobile Search, believes in their product because it focuses on what users want.
Increase Your Ad Revenue with AdManage
If you have unsold ad space inventory or current ad space inventory, AdManage promises to convert it into “HUGE PROFITS!” AdManage is an online ad network that targets advertising by keywords, site, category, or geolocation.
Low-Cost Search Tactics
Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.
Inside the World of Yahoo! SEO
Did you ever wonder how SEO/SEM was done for a large company with multiple properties? Put your speculations to rest and meet David Roth, the Director of Search Marketing at Yahoo! His job is to organize and manage the marketing of the 15 different properties in the U.S. as well as the global SEO practices for the company.
Keeping SEO Business Alive
The recession has had a significant impact on the business sector as a whole. Some businesses have actually seen changes for the good, while others have unfortunately, faced many difficult changes. Although the recession has not tremendously impacted the business of SEO, it has brought on a new set of challenges.
Taking Search Advertising to the Next Level
Search advertising has been a very successful business within search engine marketing. But can it be improved moving forward? Nick Fox, the Business Product Management Director of Google AdWords, thinks it can and extends three challenges to change the future of the search advertising business.
Increasing Efficiency in Conversions
As a result of the trying economy, online business optimization firm Omniture has noticed several trends in its clients’ online efforts. As Chris Zaharias of Omniture explains, their customers have recently become much more concerned with optimizing their paid search campaigns.
Discover Who Your Audience Is
How well do you know your audience? Many advertisers think they know their audience well, but unfortunately, some do not utilize all the resources that would help them know their audience even better.
Make More Money with Mobile PPC
Mobile paid search is relatively new on the scene, but it will likely see a rise in popularity with the increasing growth of mobile devices. To further prove that point, eMarketer found that worldwide mobile search advertising spending for this year is expected to be more than $596 million, which is up from the $243.7 million statistic from last year.