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Archive for the ‘PubCon 2006’ Category
SES Chicago: Optimized Site Vs. Search Friendly Site
Everyone wants both an optimized website and a search friendly website, but it seems that most sites lean either one way or the other. What comes first - optimization or search friendliness? In this video, Chris Boggs of Rosetta (formerly Brulant) explains how realizing that there is a difference between optimizing a site and making it search friendly is the main problem behind the misunderstanding of this topic.
Paid Links for Search, Good or Bad?
The question is always raised as to whether paid links are good or bad for search results. Hear what Google’s Matt Cutts had to say about that at Pubcon in Las Vegas 2006, right here on WebProNews.
Video Length: 30 sec.
Blogging Guidelines Controversy Continues, Hear from Robert Scoble, Andy Beal and Andy Steggles
After Tim O’Reilly and Jimmy Wales created a set of guidelines for bloggers to follow- quite an eruption broke out. The idea behind the guidelines is for each blogger to be able to set a code of conduct on their page and have the liberty to delete anyone who does not follow the code. Many [...]
Forging Ahead at Las Vegas PubCon
Forge Corporation is a strategic marketing firm, based in part in Johannesburg, South Africa. The company offers services in professional affiliate marketing, centralized tracking and data aggregation methodology, and a performance marketing network geared specifically to support bloggers. The Forge Corporation team make the inter-continental journey to Las Vegas for PubCon this year, and they [...]
Tips for Taming the Content Beast
Ted Ulle knows content. As part of the MEWS group, he focuses on search engine optimization, information architecture, site usability, graphic design, multi-media and marketing copy. He has developed successful web campaigns for music groups, educators in the legal field, and in the field of natural health care, for large enterprises and small businesses. He [...]
Catching The Buzz at PubCon
As I’ve progressed toward the age of thirty, I’ve looked back and found that the once-rampant practice of the drinking game has become somewhat of a lost art form. It’s very rare anymore to see inebriation enthusiasts huddled around a giant bottle of Maker’s Mark, shot glasses in hand and ready to drink whenever John [...]
A Deeper Look Into Yahoo! Panama
At this year’s Las Vegas PubCon, Yahoo! fully unveiled its new “Panama” search marketing platform. Mona Elesseily of Page Zero Media stopped by to chat with Mike McDonald of WebProNews about Panama and what changes and additions advertisers can expect from the new software. Mona is one of the preeminent authorities on the Yahoo! [...]
Neil Patel Fills In the Missing Links
Neil Patel is the CTO of Advantage Consulting Services, a search engine marketing firm that specializes in web strategy consulting, online marketing, search engine marketing, buzz/viral marketing, social media optimization, and other SEM techniques. Neil is also a conference circuit regular, attending several PubCon and Search Engine Strategies shows a year. Neil sat down with [...]
Survival of the SEM Fittest
Whether by the slow, methodical process of erosion, or the force of an epic tidal wave destroying everything in its wake, change is an inevitable fact of nature. Search engine marketing is no exception, operating in a constant state of flux and progression.
Gatherings such as PubCon are a prime opportunity to get wind of new [...]
What Can Conferences Do For You?
Metrics, Analytics, Social Media, SEO, SEM - for insiders within the search industry, these words are a typical component of everyday conversation. But what do these things actually mean for the small to medium size business? How can mid-level companies take high-end concepts and apply them to their respective marketing strategies? The answers to these [...]