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Archive for the ‘Public Relations’ Category
How Much Are You Willing to Pay for News?
Recently the editor of the Financial Times, Lionel Barber, made a statement that most newspaper websites will be charging for content within a year. It is no secret that the newspaper industry has been hurting lately. With so many people turning to the web for their news, newspaper sales are down and the newpaper organizations have been trying to figure out a way to earn revenue online.
What Comes Next in the Search Industry?
Although it will continue to evolve, the search industry is not going away. According to Rebecca Lieb of Econsultancy, we can expect to see many changes over time, but we should also be aware of the trends in the near future of search.
BlogWorld: Improving Blogger and PR Relations
“It’s about the relationship, not the release.” As Jason Falls made that statement, he was referring to the relationship between public relations professionals and bloggers. He emphasizes the idea of personalization for PR people instead of sending mass emails. As for bloggers, Jason says they need to be patient since every PR firm is not tech savvy. Watch as Abby Johnson interviews Jason Falls for more information on PR and blogger relations.
BlogWorld: PR Demands And PodCamp Growth
Bloggers and PR representatives needn’t be enemies; in this interview with Abby Johnson, Chris Brogan of ChrisBrogan.com explains how both sides can act to improve the relationship. Brogan, the cofounder of PodCamp, also discusses how his new media “unconference” is growing and evolving.
BlogWorld: Corporate Blogging Strategies
Blogging isn’t just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the company’s keyboard, discusses whether the CEO or some enthusiastic underlings might be the better choice.
BlogWorld: Ideal Blogger/Corporation Relationship
“Blogging is the most trustworthy marketing channel that marketing directors have at their disposal.” As he stated those words, Will Chen of Killer Aces Media emphasizes the need for bloggers and corporations to have a positive working relationship. He suggests having a contract from the beginning that lays out guidelines the blogger should follow. Watch the WebProNews video as Will explains how copyright, marketing, and formatting guidelines should be addressed.
SES: Being Careful With Blogs
Blogs are powerful communication tools, and companies should embrace them. Yet there are things to watch out for, and Searching for Profit’s Amanda Watlington explores some potential pitfalls in this interview with Mike McDonald.
Stopping Negativity Before It Overtakes You
No one likes negative feedback. Sure, sometimes it’s “constructive criticism” but most everyone would much rather receive a pat on the back.
Reputation Management Made Easy
In today’s WebProNews Tip of the Day, Mike McDonald explains reputation management for your Web site. Reputation management is important to track and it’s really not that hard of a task. Mike shows how to use Technorati and Google News and how to apply to their RSS feeds. Check out all the details in the [...]
SES New York 2008: Greg Jarboe
Greg Jarboe, the President and Co-Founder of SEO-PR, discusses universal search with Mike McDonald at SES New York. Jarboe explains how universal search is impacting ranking, reputation management, and the way we think about search results. He has found that “17% of normal searches turned up with a universal search result.” Find out more of [...]