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Archive for the ‘Search Engines’ Category
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
Changes Coming for Online Advertising
It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to getting even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertising arena is and will continue to evolve.
Matt Cutts Talks Caffeine and Site Speed
Matt Cutts discussed two key ingredients of where Google is headed in an interview with WPN out in Vegas. The Google software engineer said the first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon.
Google’s Caffeine Live at One Data Center
Back in August, WebProNews first told you about Google’s Caffeine update. As Matt Cutts told us then, the Caffeine project would provide improvements to Google’s indexing structure. Despite concerns from some users about the impact on search results, Barry Schwartz of RustyBrick told WPN that caffeine is in fact live at one data center.
PayPerPost Founder on FTC Guidelines
Earlier this month, the FTC released released revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, and celebrities, but they have created quite a stir within the blogosphere.
The Search for the Real Conversation
When you look at current trends in search, you must also look at the roles social media and real-time search are currently playing in the industry. As Mike Grehan of Incisive Media researched his thought paper, “New Signals to Search Engines,” he looked at these very areas.
Balancing Blogs And Twitter
Sites like Facebook and Twitter may receive more attention in some circles, but blogs aren’t going anywhere. At BlogWorld, Blogger Product Manager Rick Klau talked to WebProNews about the state of Google’s blog publishing system, along with blogging in general and how newer communications options come into the equation.
How Yahoo’s Giving Advertisers More Control
At the recent SMX conference, WebProNews talked with Yahoo’s David Miller about the company’s paid search efforts in terms of what the company has in the pipelines for conversion improvement, user control, etc.
Is Your Site Secure?
The Internet is an amazing place, but it can also be very dangerous. Many times, webmasters are so focused on issues such as duplicate content that they neglect to properly secure their site from hackers and spammers. According to Sasi Parthasarathy of Bing, security is extremely undervalued, especially, since it could make or break a business’s credibility on the Web.
Collecta’s Approach to Real-Time Search
Real-time search is one of most talked about topics of late. As a result, real-time search engines are popping up all around. One of the most popular of those real-time search engines is Collecta.