iEntry 10th Anniversary
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Archive for the ‘Search Engines’ Category
Surprise Announcements from Search Engines
Each conference has its share of announcements, but SMX East had a couple of surprise revelations directly from the search engines. The first announcement pertains to the canonical tag that WebProNews first told you about in February of this year.
Understanding Bing’s Toolbox
Before Bing launched, many people speculated what it would offer. Webmasters, developers, and advertisers were primarily concerned with the Toolbox. As Rajesh Srivastava of Bing tells WebProNews, there were three important principles that Bing wanted to convey with their Toolbox.
Canonical Tag Vs. 301 Redirect
Is the canonical tag a better option than a 301 redirect? As Greg Grothaus of Google explains, the 301 redirect was the previous recommendation for duplicate page situations. However, that doesn’t mean that it is always the best option. The 301 redirect is primarily on the server side and transfers all the traffic from one page to another page permanently.
How to Communicate with CMO
The barrier between the C-level executives and the junior associates at companies has been a popular topic at recent industry events, specifically regarding the areas of SEO, SEM, and social media. Kevin Ryan, the CMO for WebVisible, shares his interesting perspective with WPN since he is also a well-respected individual within the search industry itself.
Local Search Opportunities with Bing Mobile
One area that Bing is really stepping up its efforts to better compete with the other search engines is in mobile search. Justin Jed, the Group Product Manager for Bing Mobile Search, believes in their product because it focuses on what users want.
New Hope for Publishing Industry?
A recent report from the NAA and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. Does that data surprise you considering the current struggles of the newspaper industry? Maybe traditional media finally understands what works online.
Google’s New Fight: Sponsored Blogging
It looks like Google could have a fight on its hands as sponsored blogging and tweeting are becoming increasingly popular. The search giant has always taken a very strong stand against the controversial topic of paid links and although the debate has quieted in recent years, Michael Gray believes it is about to get revived and expanded upon.
Getting the Full Picture with Bing
Image searches have grown tremendously over the past few years. According to Todd Schwartz of Bing, there are over 1 billion image searches each month. In addition, image search is the 2nd largest search vertical across all search engines.
Bing’s Semantic Approach to Search
At the early part of the summer, Microsoft launched its new search engine Bing, also known as the “decision engine.” As Mark Johnson of Bing explains, the search engine tries to determine the searcher’s intent or semantics in order to speed up the decision-making process.
More Than a Search Engine
It is clear that the Web has evolved over the past few years into a multimedia platform. As a result of that evolution, LeapFish launched as a search engine in November of 2008. As Mark Kithcart of LeapFish explains, the company wanted their search engine to integrate multimedia directly into their search results.