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Archive for the ‘Yahoo Interviews’ Category
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
How Yahoo’s Giving Advertisers More Control
At the recent SMX conference, WebProNews talked with Yahoo’s David Miller about the company’s paid search efforts in terms of what the company has in the pipelines for conversion improvement, user control, etc.
Inside the World of Yahoo! SEO
Did you ever wonder how SEO/SEM was done for a large company with multiple properties? Put your speculations to rest and meet David Roth, the Director of Search Marketing at Yahoo! His job is to organize and manage the marketing of the 15 different properties in the U.S. as well as the global SEO practices for the company.
The Secret to Outranking Your Competitors
Title tags, inlinks, meta tags, and keywords are all important elements of search engine optimization. But in order to really stand out and outrank your competitors, you have to do more.
SMX West: What Searchers Want
As searchers, we all have frustrations when we search. That’s why Yahoo conducted a study to better understand our search behavior. In this video, Larry Cornett of Yahoo tells us about their study as well as what they found out.
SES Chicago: Shopping Search Tactics for the Holiday Season
Although retailers are struggling this holiday season with the current economic issues, recent comScore data shows that shopping search engines are thriving and are performing better than last year. In the above video Greg Hintz, the General Manager of Yahoo! Shopping, gives four tips retailers need to know as they optimize their campaign, beginning with optimization of their data feeds.
SES: Prevent Click Fraud
No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the Yahoo! Click Filter Report to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences. To learn more, tune in to the WebProNews video from SES San Jose.
Yahoo’s New Reality Show
Four weeks ago, Yahoo began a new online show called “Answers on the Street.” The questions are selected from interesting community topics and are taken onto the street for the answers. The show airs once a week and is hosted by J. Keith van Straaten. Hear all the details about the show including what Yahoo [...]
SES: Mona Elesseily’s Interview with Yahoo’s Martin Byrne on Yahoo Canada
Yahoo has opened a Canadian office to accommodate its rapid growth. Yahoo takes its international consumers very seriously, which explains the office for its 34 million Canadian consumers. In an interview with our Webpronews correspondent Mona Elesseily at the SES conference in New York, Martin Byrne of Yahoo Canada spoke about the office and new [...]
Yahoo Plans to Work on 2.0 Strategy
Yahoo is launching a new strategy that uses multiple websites and services in order to gain a stronger position in social networking. Although Yahoo has a strong collection of social web properties, their social-networking system Yahoo 360 hasn’t reached the position the company had expected. Their social web properties are the Flickr photo-sharing site, the [...]