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Archive for the ‘SEO’ Category
Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search.
Online Marketing Inside Out
Since the online marketing space is still relatively new for so many businesses, SitePoint approached Brandon Eley and Shayne Tilley about writing a book on the subject. The book called Online Marketing Inside Out provides an introduction to Internet marketing and explains why it is important for businesses to embrace.
How Local Search Is Being Redefined
According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local.
Changes Coming for Online Advertising
It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to getting even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertising arena is and will continue to evolve.
Matt Cutts Talks Caffeine and Site Speed
Matt Cutts discussed two key ingredients of where Google is headed in an interview with WPN out in Vegas. The Google software engineer said the first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon.
Bruce Clay Debunks Local Search Myths
There are certain myths associated with local search that many businesses unfortunately get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay Inc., talks with WebProNews and explains why these theories are false.
Google’s Caffeine Live at One Data Center
Back in August, WebProNews first told you about Google’s Caffeine update. As Matt Cutts told us then, the Caffeine project would provide improvements to Google’s indexing structure. Despite concerns from some users about the impact on search results, Barry Schwartz of RustyBrick told WPN that caffeine is in fact live at one data center.
Is There a Wrong Way to Use Twitter?
According to Guy Kawasaki, the Co-founder of Alltop, the best way to use Twitter is for marketing. He is anything but shy when it comes to his love and usage for the microblogging service. However, not everyone agrees with his stance. He has especially received criticism from the SEO community.