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Archive for the ‘SEO’ Category
The Search for the Real Conversation
When you look at current trends in search, you must also look at the roles social media and real-time search are currently playing in the industry. As Mike Grehan of Incisive Media researched his thought paper, “New Signals to Search Engines,” he looked at these very areas.
How Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”
What if PageRank Never Existed?
At the recent Search Marketing Expo (East), WebProNews had a discussion about how linkbuilding has changed in the past ten years or so, with one of the linkbuilding game’s earliest players – Eric Ward.
How Yahoo’s Giving Advertisers More Control
At the recent SMX conference, WebProNews talked with Yahoo’s David Miller about the company’s paid search efforts in terms of what the company has in the pipelines for conversion improvement, user control, etc.
SEO Advice for Online Retailers
The areas of retail and SEO do not always see eye-to-eye. But as SEO expert Stephan Spencer points out, it is necessary that retailers utilize SEO in order to get found in the search results.
Is Your Site Secure?
The Internet is an amazing place, but it can also be very dangerous. Many times, webmasters are so focused on issues such as duplicate content that they neglect to properly secure their site from hackers and spammers. According to Sasi Parthasarathy of Bing, security is extremely undervalued, especially, since it could make or break a business’s credibility on the Web.
Improving Your Competitive Intelligence
At this point in time, most businesses realize their need for analytics. While it is important to know what your own site is doing, it is also equally important to know what the competition is doing. Learning what your competitors are doing right and wrong will help your own business grow and succeed.
Surprise Announcements from Search Engines
Each conference has its share of announcements, but SMX East had a couple of surprise revelations directly from the search engines. The first announcement pertains to the canonical tag that WebProNews first told you about in February of this year.
Tips for Making Money Next Week
It is amazing that sometimes what seems like the smallest change could actually have the biggest impact in business. Amanda Watlington, the Owner of Searching for Profit, shares how making those minute adjustments could allow you to make money next week.
Shopping Assistance for e-Commerce Questions
Have you ever abandoned an online purchase because you had unanswered questions about the product you were about to purchase? If so, you aren’t the only one. Harris Interactive recently conducted a study showing that up to 56% of consumers will leave an e-commerce site if they have questions about a product and that merchant does not provide shopping assistance.