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Archive for the ‘SMX Advanced 2008’ Category
Ohye Says ‘Oh No’ To Cloaking
And to the Lakers…”Cloaking isn’t ever a necessary thing to do,” says Maile Ohye, support engineer for Google, and that pretty much settles it. She suggests keeping things basic because the Google bot is basic, a lot like the Celtics’ bench, Mike notes. Aside from being a PAC 10 fan, hatred of the Lakers is [...]
Making Sense of Social Media
The social media world, thanks to scores of developers, has become a confusing place. What is social media? Which platforms are the best for marketers? What good is Twitter, Facebook, or other social networks to a marketer? In this video, Mike sets up a roundtable chat with Stuntdubl.com’s Todd Mailcoat and marketing consultant Brent Csutoras [...]
Love, Search and Bots
A roving reporter (Mike McDonald) encounters an expert in the search marketing industry (Danny Sullivan) and the two quickly forge a relationship around general Google small talk. In Love, Search and Bots, perhaps the best silent film in nearly a century, McDonald and Sullivan deliver breathtaking performances in the tradition of Charlie Chaplin and Marcel [...]
Conversion Tracking: Bring It Online
Lauren Vaccarello of lvlogic told WebProNews at SMX Advanced 2008 the rewards of offline conversion tracking, and knowing all about your incoming revenue, will make up for the work needed to set up that tracking.
SEO: Home Edition
Conferences, articles, experts, demos: in sum, information overload. In this video, Mike talks to SEO consultant Michael Gray about what to do when one gets home from a conference. Gray echoes a now-familiar theme: test, test, test. Mike and Mike also talk about WordPress, Flickr, and a little of the darker side of SEO.
Website Workout With Tom Leung
Fortunately, you won’t need leg warmers, cheesy music, or a “juice” supply. Google’s senior business product manager Tom Leung unveils Google’s new Website Workout, a promotion through Website Optimizer to help webmasters test their landing pages. As Leung puts it, “Those who are not testing are going to get left behind.”
Sticking The Landing Page
With keyword bid prices going up, the new focus of SEO is less mass transit and more chauffeur service. You’ll have to excuse our metaphors; SEO is less about maximizing traffic, and more about converting traffic. In this video, RAMP Digital’s Jonathan Mendez explains how segmentation of audience, thorough testing of a landing page, and [...]
Getting To Know Your Keywords
You might listen to your keywords, but you don’t really hear your keywords. Keywords say a lot about what the consumer is looking for, how they’re looking for it, what skill level they exhibit in search, how specific or general consumers tend to be, and which keywords have embarrassing slack-jawed cousins. In this video, Rimm-Kaufman’s [...]
Conversions aren’t ‘Artsy Kinda Magic Stuff’
It’s not juju or mojo or voodoo or fairy dust that makes a search ad or landing page convert. It’s not a question of kittens versus dogs, or babies versus babes to connect on the right level with the right customer. Believe it or not, there’s a science behind it, with numbers and graphs and [...]
Landing Pages 2.0
Once a potential customer is in the door, your next trick should be keeping the customer on your side of the door long enough to purchase something. A good landing page—the page a searcher finds after clicking a search ad—is a vital part of that process. In this video, Ion Interactive president and CTO Scott [...]