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Archive for the ‘SMX Advanced 2008’ Category
If You Can’t Beat ‘Em, Buy ‘Em
That old saying “If you can’t beat’em, join’em” doesn’t always apply in 21st Century business (recent flirtations between Yahoo and Google aside). If one has the means, one might purchase their competition and be done with it; call it the New Microsoft Model. In this video, Gabriel Goldenberg of SEO ROI talks about applying that [...]
Playing With Bots
Technically, you’re not supposed to show the Google Bot something different from what you’d show a human user. Netconcepts president Stephon Spencer argues, though, what’s good for Amazon should be good for everybody. In this video, Spencer chats with Mike about conditional redirects, nofollow links, PageRank sculpting, and “bot herding.”
Bet Your Mom Knows About Link Building
SMX Advanced, as the title suggests, is not for ebusiness folks just now discovering how search engines work and why they matter to a website. SmallBusinessSEM.com’s Matt McGee, who says the concept of linkbuilding has pretty much mainstream, is looking forward to lots of discussions about search bots and advanced strategery one won’t find [...]