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Archive for the ‘Social Media’ Category

Search + Social = Better ROI

Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.

Marketing in the Age of Google

Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search.

Online Marketing Inside Out

Since the online marketing space is still relatively new for so many businesses, SitePoint approached Brandon Eley and Shayne Tilley about writing a book on the subject. The book called Online Marketing Inside Out provides an introduction to Internet marketing and explains why it is important for businesses to embrace.

How Local Search Is Being Redefined

According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local.

Should You Franchise Your Business?

Many small businesses have thought about turning their business into a franchise. Joel Libava, also known as The Franchise King, spoke with WebProNews and offered some tips for businesses to consider before they take the plunge.

How Social Media Could Haunt You

Has someone ever posted a picture of you online that you wish wasn’t there? Since nearly everyone has a smartphone, it is so easy to post a photo to Facebook or Flickr instantaneously. But how could that image affect you in 5 years?

Social Media’s Bad and Ugly Side

With so many positive aspects of social media, it’s hard to think that there could be a downside. But unfortunately, there are current trends that reveal both a bad and ugly side to social media. At BlogWorld, Patrick O’Keefe, the Founder of the iFroggy Network, spoke with WebProNews and explained how a couple of these trends could lead to serious problems.

Tips for Building and Monitoring Your Brand

Connie Bensen spoke with WPN at the BlogWorld Expo and gave some helpful tips for building and monitoring a brand. As you build your brand, be consistent, memorable, and always provide value.

Twitter’s Terms of Service Spark User Interest

In September, Twitter released its new Terms of Service. While some users welcomed the new rules, others were not so enthusiastic. Jesse Stay, the CEO of SocialToo, spoke with WebProNews about some of the issues the Terms of Service are raising.

Jason Falls Predicts Google Will Buy Twitter

It is clear that Twitter is a valuable tool for business. WebProNews spoke with Jason Falls, the Principal of Social Media Explorer, who believes the reasoning behind this thinking is a result of the “conversational platform” Twitter provides for business usage. It is for this very same reason that he predicts Google will acquire the microblogging service.