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Archive for the ‘Web Design’ Category
How Google Penalties Can Help Your Site
In this clip, Jim Hedger takes the mic for WebProNews, and talks to Ross Dunn, CEO and Founder of Stepforth Web Marketing about how Google penalties can actually be good for your site.
Creating a Self-Service Sales Cycle
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.
Low-Cost Search Tactics
Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.
Effective Tools for Every SEO
It is difficult to know which tools to use for your website since there are so many options to choose from. Aaron Wall, the well-known author of SEOBook, explains his favorite tools in this video, which just might make your selection easier.
Matt Cutts Explains Caffeine Update
Google announced yesterday that it has been working on a project called “Caffeine” that will re-write the architecture for Google’s Web search. As Matt Cutts shares exclusively with WebProNews, Caffeine is comparable to the “Big Daddy Update” back in 2005, which consisted of changes to the way Google crawls and indexes websites.
Checking Out What the New Firefox Has to Offer
Firefox 3.5 is here and loaded with a plethora of improvements and new features . Sometimes with all of the download upgrades and new features that we are bombarded with it is hard to keep track of what tools are really available to us. This week, our very own Mike McDonald sat down to give you a rundown of some of the top features, improvements, and a few things to look out for with Firefox 3.5.
Is Social Media Making Us Less Social Offline?
If you need to contact a friend or colleague, how do you do it? Do you go see them, call them, email them, or use some form of the social Internet? Although answers may vary, using the social Web as a primary form of communication is becoming a growing trend. A study conducted by Pew Internet and American Life Project found that 7 percent of Americans rely solely on the Internet for the majority of their social communication.
Google PR Sculpting and Nofollow Debate Revisited
SMX Advanced 2009 turned out to be a great show, and as always, it held some excitement. The two most exciting occurrences at the show were Microsoft’s new search brand Bing and the debate that broke out over Google’s PageRank Sculpting and nofollow practices. WebProNews spoke with Jeremiah Andrick to get his perspective on both issues.
How Effective Is Twitter Search?
Twitter has quickly become a prominent fixture on the Internet. More recently, Twitter has been called a search engine in itself with the rise of its Twitter Search. There are however, some problems with Twitter Search as Michael Gray explained to us.
Ranking Factors That Matter
Rand Fishkin of SEOmoz talked with us about ranking factors, but took a different approach than Laura Lippay of Yahoo. Experts are quick to offer advice on how to get your site to rank well, but does their advice match the data? What the data shows is what really matters.