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Archive for the ‘Web Design’ Category
Is Social Media Making Us Less Social Offline?
If you need to contact a friend or colleague, how do you do it? Do you go see them, call them, email them, or use some form of the social Internet? Although answers may vary, using the social Web as a primary form of communication is becoming a growing trend. A study conducted by Pew Internet and American Life Project found that 7 percent of Americans rely solely on the Internet for the majority of their social communication.
Google PR Sculpting and Nofollow Debate Revisited
SMX Advanced 2009 turned out to be a great show, and as always, it held some excitement. The two most exciting occurrences at the show were Microsoft’s new search brand Bing and the debate that broke out over Google’s PageRank Sculpting and nofollow practices. WebProNews spoke with Jeremiah Andrick to get his perspective on both issues.
How Effective Is Twitter Search?
Twitter has quickly become a prominent fixture on the Internet. More recently, Twitter has been called a search engine in itself with the rise of its Twitter Search. There are however, some problems with Twitter Search as Michael Gray explained to us.
Ranking Factors That Matter
Rand Fishkin of SEOmoz talked with us about ranking factors, but took a different approach than Laura Lippay of Yahoo. Experts are quick to offer advice on how to get your site to rank well, but does their advice match the data? What the data shows is what really matters.
Latest Drama with Canonical Tags and Duplicate Content
We first told you about the canonical tag back in February as the three major search players announced their joint effort. The industry responded favorably since the tag would give users more control as well as reduce duplicate content. Now, nearly four months after the announcement, there seems to be a problem.
Diagnosing What’s Wrong with Your Website
When you diagnose a problem with your website, first make sure you actually have a real problem. The most obvious indication of a problem is a traffic drop. But before you start making modifications and wasting a lot of precious time, look at your analytics to confirm that you have a real problem.
A Recipe For Keyword Research
One of the most important ingredients in keyword research is understanding the language your target market speaks. While your department, your branding crew, your boss may have created concepts, jargon, slogans, or other insider language tools they’d like the consumer to adopt or internalize, unless the consumer has been in the same meetings and viewed the same PowerPoint presentation they aren’t likely going to be using that language to search.
Making Your eCommerce Site Convert
As more and more people are shopping online as opposed to shopping at brick and mortar stores, it only makes sense that ecommerce sites would want to do everything they can to ensure that their traffic is converting. In this interview, Khalid Saleh of Invesp Consulting shares the shockingly low number of conversions some ecommerce sites are getting but also shares how they can improve them.
Select Keywords That Work!
Do your keywords support your site? Unfortunately, the answer is no for many people choosing keywords for search engine optimization purposes. According to Mike Murray of Fathom SEO, people depend too much on tools such as Keyword Discovery, Google Keyword Tool, and SpyFu. These tools can be helpful, but there is also a great amount of research on your part that needs to be done.
Rebecca Lieb’s The Truth About SEO
Rebecca Lieb’s new book was briefly mentioned in our interview with Kevin Lee. In this video however, we have the entire rundown on her book The Truth About Search Engine Optimization. Rebecca describes her book as being “conceptual” as opposed to “geeky.” It contains 51 short chapters with information marketers need to know in order to effectively do SEO.