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Archive for the ‘Web Design’ Category
Latest Drama with Canonical Tags and Duplicate Content
We first told you about the canonical tag back in February as the three major search players announced their joint effort. The industry responded favorably since the tag would give users more control as well as reduce duplicate content. Now, nearly four months after the announcement, there seems to be a problem.
Diagnosing What’s Wrong with Your Website
When you diagnose a problem with your website, first make sure you actually have a real problem. The most obvious indication of a problem is a traffic drop. But before you start making modifications and wasting a lot of precious time, look at your analytics to confirm that you have a real problem.
A Recipe For Keyword Research
One of the most important ingredients in keyword research is understanding the language your target market speaks. While your department, your branding crew, your boss may have created concepts, jargon, slogans, or other insider language tools they’d like the consumer to adopt or internalize, unless the consumer has been in the same meetings and viewed the same PowerPoint presentation they aren’t likely going to be using that language to search.
Making Your eCommerce Site Convert
As more and more people are shopping online as opposed to shopping at brick and mortar stores, it only makes sense that ecommerce sites would want to do everything they can to ensure that their traffic is converting. In this interview, Khalid Saleh of Invesp Consulting shares the shockingly low number of conversions some ecommerce sites are getting but also shares how they can improve them.
Select Keywords That Work!
Do your keywords support your site? Unfortunately, the answer is no for many people choosing keywords for search engine optimization purposes. According to Mike Murray of Fathom SEO, people depend too much on tools such as Keyword Discovery, Google Keyword Tool, and SpyFu. These tools can be helpful, but there is also a great amount of research on your part that needs to be done.
Rebecca Lieb’s The Truth About SEO
Rebecca Lieb’s new book was briefly mentioned in our interview with Kevin Lee. In this video however, we have the entire rundown on her book The Truth About Search Engine Optimization. Rebecca describes her book as being “conceptual” as opposed to “geeky.” It contains 51 short chapters with information marketers need to know in order to effectively do SEO.
Bruce Clay SES NY 2009
You may remember when we talked to Bruce Clay back in November and he made some pretty bold statements about the state of search. He talked about ranking being dead, and changes to search results based on behavioral and intent-based data. Mike McDonald sat down with him for another interview at Search Engine Strategies, NY, and picked his brain about that and some other things.
Brainstorming Produces Effective Keyword Lists
Mark Jackson is the President/CEO of VIZION Interactive and while WebProNews was in Austin for PubCon, we had the chance to chat with him about building a keyword list and how big brands are beginning to embrace SEO. We all know that building an effective keyword list for your business is essential because those keywords are going to bring people to your site and ultimately bring you business.
American Airlines and Google Settlement
When American Airlines sued Google over trademark policy back in 2007, the case received a lot of attention. The settlement of the two companies may have received even more notice since the terms remain confidential. Legal scholars such as Sarah Bird and Clarke Walton were drawn to this case because they were hoping to find out if trademark policy is truly a legal and viable business model.
SMX West: Solution to Marketer/Developer Relationship Barrier
The relationship between developers and marketers has recently been a hot topic at industry events, and SMX West was no exception. An entire track was devoted to the topic at the recent show. In this video, Nathan Buggia of Microsoft Live Search says the barrier between developers and marketers goes all the way back to the very definition of each.