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Archive for the ‘Website Tips & Tools’ Category

Using StumbleUpon to Drive More Traffic

If a social media expert devotes an entire presentation to one social website, he must truly believe in its benefits. That is exactly the case with Brent Csutoras and StumbleUpon. Brent has been talking about StumbleUpon lately and why he thinks people should invest their time in the service. StumbleUpon has received some criticism in the past couple of years, but Brent says the service is on the right path now and has a bright future.

Diagnosing What’s Wrong with Your Website

When you diagnose a problem with your website, first make sure you actually have a real problem. The most obvious indication of a problem is a traffic drop. But before you start making modifications and wasting a lot of precious time, look at your analytics to confirm that you have a real problem.

The Changing World Of Keyword Research

As you may have observed, the keywords that used to work don’t always perform so well these days. Christine Churchill, the President of KeyRelevance, gives her take on the trend in this video, and perhaps more importantly, suggests what companies and individuals can do about it.

Making Your eCommerce Site Convert

As more and more people are shopping online as opposed to shopping at brick and mortar stores, it only makes sense that ecommerce sites would want to do everything they can to ensure that their traffic is converting. In this interview, Khalid Saleh of Invesp Consulting shares the shockingly low number of conversions some ecommerce sites are getting but also shares how they can improve them.

SMX West: Solution to Marketer/Developer Relationship Barrier

The relationship between developers and marketers has recently been a hot topic at industry events, and SMX West was no exception. An entire track was devoted to the topic at the recent show. In this video, Nathan Buggia of Microsoft Live Search says the barrier between developers and marketers goes all the way back to the very definition of each.

SES Chicago: Optimize Your Landing Page for Profit

After the challenging economy of 2008, businesses know that they have to make every dollar and second count. Most businesses also realize that this means their online marketing efforts have to be effective. As Tim Ash of SiteTuners explains in this video interview, having an optimized landing page is a big part of making your online marketing efforts more effective.

SES Chicago: Optimized Site Vs. Search Friendly Site

Everyone wants both an optimized website and a search friendly website, but it seems that most sites lean either one way or the other. What comes first - optimization or search friendliness? In this video, Chris Boggs of Rosetta (formerly Brulant) explains how realizing that there is a difference between optimizing a site and making it search friendly is the main problem behind the misunderstanding of this topic.

SES Chicago: Lesson in Google Website Optimizer

Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that gets actionable data for clients. He lists five tips for getting started and using the tool.

SES Chicago: Ensuring Your Website Has a Clear Purpose

Website usability is one of those things that most companies know is important but put it on the back burner when comparing it with creativity and web design. The fact is that a lot of companies want their site to look so impressive and so unique that they leave out checking to see if a potential consumer can actually use it. Matt Bailey of SiteLogic Marketing advises companies to always conduct a “Mom Test” to get a true usability answer.

WebProNews Heads to Chicago for SES!

It’s that time of year again folks and yes, WebProNews is covering the Search Engine Strategies show in Chicago, December 8 - 12. We at least hope to cover the show this year. As of the time of this writing, it is 14 degrees in Chicago and calling for snow showers on Monday, December 8 right at the time of our departing flight…

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