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Archive for the ‘Website Tips & Tools’ Category
Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.
Online Marketing Inside Out
Since the online marketing space is still relatively new for so many businesses, SitePoint approached Brandon Eley and Shayne Tilley about writing a book on the subject. The book called Online Marketing Inside Out provides an introduction to Internet marketing and explains why it is important for businesses to embrace.
Should You Franchise Your Business?
Many small businesses have thought about turning their business into a franchise. Joel Libava, also known as The Franchise King, spoke with WebProNews and offered some tips for businesses to consider before they take the plunge.
How Social Media Could Haunt You
Has someone ever posted a picture of you online that you wish wasn’t there? Since nearly everyone has a smartphone, it is so easy to post a photo to Facebook or Flickr instantaneously. But how could that image affect you in 5 years?
Social Media’s Bad and Ugly Side
With so many positive aspects of social media, it’s hard to think that there could be a downside. But unfortunately, there are current trends that reveal both a bad and ugly side to social media. At BlogWorld, Patrick O’Keefe, the Founder of the iFroggy Network, spoke with WebProNews and explained how a couple of these trends could lead to serious problems.
Tips for Building and Monitoring Your Brand
Connie Bensen spoke with WPN at the BlogWorld Expo and gave some helpful tips for building and monitoring a brand. As you build your brand, be consistent, memorable, and always provide value.
How You Can Make Money Online
WebProNews spoke with JB Glossinger about how people can make money online. The MorningCoach Founder says that if you provide valuable content and ideas people will pay for it. It’s all about getting your expertise out there.
Bruce Clay Debunks Local Search Myths
There are certain myths associated with local search that many businesses unfortunately get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay Inc., talks with WebProNews and explains why these theories are false.
Email Marketing Not Dead Yet
Because email marketing is one of the oldest forms of Internet marketing, many people think it is outdated and not useful. But according to blogging legend Darren Rowse of ProBlogger, it is anything but dead.
The Secret to Success on Twitter
For Laura Fitton, Twitter taught her “awesomeness.” She compares her experiences with Twitter to “falling through a looking glass into a wonderland.” Her success on the microblogging service has resulted in her building a company based on Twitter and writing a book called Twitter for Dummies.