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Archive for the ‘Website Tips & Tools’ Category
The Secret to Success on Twitter
For Laura Fitton, Twitter taught her “awesomeness.” She compares her experiences with Twitter to “falling through a looking glass into a wonderland.” Her success on the microblogging service has resulted in her building a company based on Twitter and writing a book called Twitter for Dummies.
Marketing Tips for Social Media
Tamar Weinberg is no stranger to the social media community. Because of her high regard in the space, she recently wrote a book entitled The New Community Rules: Marketing on the Social Web. Her book explains the importance of social media and how it can be effectively utilized.
SEO Advice for Online Retailers
The areas of retail and SEO do not always see eye-to-eye. But as SEO expert Stephan Spencer points out, it is necessary that retailers utilize SEO in order to get found in the search results.
Is Your Site Secure?
The Internet is an amazing place, but it can also be very dangerous. Many times, webmasters are so focused on issues such as duplicate content that they neglect to properly secure their site from hackers and spammers. According to Sasi Parthasarathy of Bing, security is extremely undervalued, especially, since it could make or break a business’s credibility on the Web.
Improving Your Competitive Intelligence
At this point in time, most businesses realize their need for analytics. While it is important to know what your own site is doing, it is also equally important to know what the competition is doing. Learning what your competitors are doing right and wrong will help your own business grow and succeed.
The Value of Video Branding
Although online video has been around for some time now, it has seen extensive growth in the past couple of years. Based on research from comScore, YouTube is even the second largest search engine following Google. According to Kevin Ryan, CMO of WebVisible, marketers have finally realized their need to utilize video.
Tips for Making Money Next Week
It is amazing that sometimes what seems like the smallest change could actually have the biggest impact in business. Amanda Watlington, the Owner of Searching for Profit, shares how making those minute adjustments could allow you to make money next week.
Incorporating “True” into Your Business Model
What is true virality? According to Ben Huh, CEO and Founder of The Cheezburger Network, it is the concept that people reach when they come to the conclusion that they understand something “collectively” and not “explicitly.” The idea behind “true” is thinking about other people’s wants and needs and fulfilling them.
How to Protect Your Site from Hackers
Security is always a concern, especially online. Unfortunately, it has become very easy for hackers to scam online consumers. What’s worse is that these hackers have also become very sophisticated and make almost exact replicas of legitimate sites.
Make the Most of Your SEO
Back in March of 2008, Rand Fishkin wrote a blog post in which he indicated that Google uses the first link between any two pages that is found in the source. The post puzzled many people including Ray “Catfish” Comstock of BusinessOnLine.