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Archive for the ‘Website Tips & Tools’ Category
Understanding Bing’s Toolbox
Before Bing launched, many people speculated what it would offer. Webmasters, developers, and advertisers were primarily concerned with the Toolbox. As Rajesh Srivastava of Bing tells WebProNews, there were three important principles that Bing wanted to convey with their Toolbox.
Canonical Tag Vs. 301 Redirect
Is the canonical tag a better option than a 301 redirect? As Greg Grothaus of Google explains, the 301 redirect was the previous recommendation for duplicate page situations. However, that doesn’t mean that it is always the best option. The 301 redirect is primarily on the server side and transfers all the traffic from one page to another page permanently.
Creating a Self-Service Sales Cycle
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.
Get “Super Guaranteed” with SuperPages
Most people are very familiar with SuperPages.com but may not be aware of all the value they could be getting from the service. SuperPages is the Internet platform of Idearc Media and is, most recently, emphasizing their “SuperGuarantee” program, which provides benefits for both consumers and advertisers.
comScore: Your Source for Digital Information
In order for a business to be successful, it has to track, measure, and analyze various aspects of its business. Since most businesses are not capable of doing this alone, there are sources such as comScore available to offer solutions in these areas.
New Hope for Publishing Industry?
A recent report from the NAA and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. Does that data surprise you considering the current struggles of the newspaper industry? Maybe traditional media finally understands what works online.
Fixing Broken Landing Pages
Does your landing page seem to be broken? Although it looks great, maybe it isn’t producing many conversions. According to Tim Ash of SiteTuners, the best way to increase those conversions is to make sure the landing page is achieving its goals.
Do-It-Yourself Search Engine Marketing
Anne Kennedy and Mikkel Svendsen have joined forces in an effort that provides users with a self-service product for search engine marketing. Joblr is geared toward people who do not want to be SEO experts but need help in improving their websites.
Low-Cost Search Tactics
Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.
Discover Who Your Audience Is
How well do you know your audience? Many advertisers think they know their audience well, but unfortunately, some do not utilize all the resources that would help them know their audience even better.