http://videos.webpronews.com eBusiness, Search, and Technology Videos Fri, 20 Nov 2009 19:48:18 +0000 http://backend.userland.com/rss092 en Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them. Typically, people use social media for ... http://videos.webpronews.com/2009/11/20/search-social-better-roi/ Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant's image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it. Roth said the purpose of ... http://videos.webpronews.com/2009/11/20/yahoo-reveals-sem-of-re-brand/ Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search. Since there are numerous paid search books, Fox wanted her book to primarily cover organic search. Although ... http://videos.webpronews.com/2009/11/19/marketing-in-the-age-of-google/ Well-known author Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the founder of ConstructZero, talked with WebProNews at BlogWorld and highlighted each of his new books. The first is called Integration Marketing: How Small Businesses Become Big Businesses - and Big Businesses ... http://videos.webpronews.com/2009/11/19/mark-joyner-helping-businesses-succeed/ Since the online marketing space is still relatively new for so many businesses, SitePoint approached Brandon Eley and Shayne Tilley about writing a book on the subject. The book called Online Marketing Inside Out provides an introduction to Internet marketing and explains why it is important for businesses to embrace. WebProNews ... http://videos.webpronews.com/2009/11/19/online-marketing-inside-out/ According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local. As Clement explains to WebProNews, local search is not ... http://videos.webpronews.com/2009/11/18/how-local-search-is-being-redefined/ Many small businesses have thought about turning their business into a franchise. Joel Libava, also known as The Franchise King, spoke with WebProNews and offered some tips for businesses to consider before they take the plunge. First of all, he advises businesses to be extremely careful. There are many franchise development ... http://videos.webpronews.com/2009/11/18/should-you-franchise-your-business/ When it comes to SEO, Stephan Spencer is one of the best experts in the industry. But when it comes to content monetization, his eighteen-year-old daughter Chloe is also considered an authority. While other teenagers were busy babysitting and working in food service, Chloe was beginning a successful career online. After ... http://videos.webpronews.com/2009/11/18/how-teens-can-make-money-online/ Has someone ever posted a picture of you online that you wish wasn't there? Since nearly everyone has a smartphone, it is so easy to post a photo to Facebook or Flickr instantaneously. But how could that image affect you in 5 years? Some cases are harmless, but there are other ... http://videos.webpronews.com/2009/11/17/how-social-media-could-haunt-you/ It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to get even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertising arena ... http://videos.webpronews.com/2009/11/17/changes-coming-for-online-advertising/