Filed under Podcast and Portable Media Expo
Rocketboom’s Andrew Baron delivered the third keynote address Saturday morning at the Podcast and Portable Media Expo. Baron caused quite the stir with his frank discussion of narrowly-targeted, niche content, paid for by audience-centric advertising.
For example, Baron said that he just closed a deal with an advertiser for $80,000 for a week’s worth of spots on Rocketboom. While that may be the new going rate, Baron said that he’d knock off $20,000 if he liked the ad and it matched his audience.
Tags: Andrew Baron, Podcast Expo, podcasting, Rocketboom
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October 6th, 2006 at 11:16 pm
This piece was very helpful. Thank you.
October 7th, 2006 at 9:17 am
want info on podcast
October 8th, 2006 at 12:21 am
Andrew, thank you for your time on how we can be our own little small Vblog site. Geoffrey
October 11th, 2006 at 7:06 pm
Thank you for posting Andrew’s talk. He covers a lot of ground.
October 13th, 2006 at 8:25 pm
[...] The most important takeaways from Rocketboom’s Andrew Baron’s keynote address at the Podcast and Portable Media Expo are that content providers should not only focus on a niche, but should also be audience-centric in their approach to content delivery and monetization. [...]