In the midst of this down economy, embracing your customers is more important than ever. Lauren Freedman of The E-Tailing Group tells Mike McDonald how merchants can make quick conversions through on site search and user-generated content. Lauren says to help the customer out by having sorts and guided searches on the landing page. Find out more from Lauren Freedman in the WPN interview at the 25th Annual ACCM Conference.

Are you on a tight budget but need links? If so, today’s your lucky day! At the 25th Annual ACCM Conference, David Patterson of Elbrus Consulting tells MIke McDonald how to get links on a shoestring budget. He suggests looking through old magazines for keywords and if the site is helpful, contact the editor to ask for usage. Watch the video for much more including how you can use YouTube for branding.

No one likes to be rejected especially when it means your business is being rejected too. Austin Bliss of FreshAddress discusses problems with email deliverability and how to overcome it. He says the most important thing to do is to keep the subscribers on your email list happy. Check out all of Austin’s advice in his WPN interview with Mike McDonald at the 25th Annual ACCM Conference.

This week in our Q and A segment, we’re examining the following question: “Can you succinctly describe how online branding can bolster other marketing efforts like search engine marketing?” We already know that branding and marketing are both valuable components to business, but how does branding benefit your marketing efforts? Please tell us what you think and see if your answer coincides with the experts’ answers.

According to Stephan Spencer of Netconcepts, a good link is in the main body of the page, looks natural, is not all over the page, and is earned through merit. Stephan also discusses the difference between a commercial relationship of link building and Google’s argument on paid links.  Catch all that and more in the WebProNews video from the 25th Annual ACCM Conference.

Link building can be a grueling and demanding course of action. However, did you know there are measures you can take offline that will help in the link development process? In an interview with Mike McDonald at the 25th Annual ACCM Conference, Rhea Drysdale of Less Everything explains how this can be done. She says being a good business person is a helpful place to start. Develop a name for yourself and your business in your community and your relationship will carry over online. Find out more from Rhea Drysdale right here on WebProNews.