» ACCM

Embracing Customers Through Site Search

admin — Thu, 07 Aug 2008 20:21:34 +0000

In the midst of this down economy, embracing your customers is more important than ever. Lauren Freedman of The E-Tailing Group tells Mike McDonald how merchants can make quick conversions through on site search and user-generated content. Lauren says to help the customer out by having sorts and guided searches on the landing page. Find out more from Lauren Freedman in the WPN interview at the 25th Annual ACCM Conference.

Link Building with a Twist

admin — Thu, 07 Aug 2008 19:36:47 +0000

Are you on a tight budget but need links? If so, today’s your lucky day! At the 25th Annual ACCM Conference, David Patterson of Elbrus Consulting tells MIke McDonald how to get links on a shoestring budget. He suggests looking through old magazines for keywords and if the site is helpful, contact the editor to ask for usage. Watch the video for much more including how you can use YouTube for branding.

Getting in the "Inbox"

admin — Fri, 01 Aug 2008 14:32:56 +0000

No one likes to be rejected especially when it means your business is being rejected too. Austin Bliss of FreshAddress discusses problems with email deliverability and how to overcome it. He says the most important thing to do is to keep the subscribers on your email list happy. Check out all of Austin’s advice in his WPN interview with Mike McDonald at the 25th Annual ACCM Conference.

Bolstering Online Marketing With Branding

admin — Fri, 25 Jul 2008 14:54:30 +0000

This week in our Q and A segment, we’re examining the following question: “Can you succinctly describe how online branding can bolster other marketing efforts like search engine marketing?” We already know that branding and marketing are both valuable components to business, but how does branding benefit your marketing efforts? Please tell us what you think and see if your answer coincides with the experts’ answers.

What's in a Good Link?

admin — Thu, 24 Jul 2008 20:23:15 +0000

According to Stephan Spencer of Netconcepts, a good link is in the main body of the page, looks natural, is not all over the page, and is earned through merit. Stephan also discusses the difference between a commercial relationship of link building and Google‘s argument on paid links. Catch all that and more in the WebProNews video from the 25th Annual ACCM Conference.

Realistic Link Building

admin — Tue, 22 Jul 2008 15:43:25 +0000

Link building can be a grueling and demanding course of action. However, did you know there are measures you can take offline that will help in the link development process? In an interview with Mike McDonald at the 25th Annual ACCM Conference, Rhea Drysdale of Less Everything explains how this can be done. She says being a good business person is a helpful place to start. Develop a name for yourself and your business in your community and your relationship will carry over online. Find out more from Rhea Drysdale right here on WebProNews.

Getting More From Pay Per Click Marketing

admin — Tue, 22 Jul 2008 14:30:50 +0000

“You can’t manage what you can’t measure.” Those thought-provoking words are from Kevin Lee of Didit.com in an interview with Mike McDonald during the 25th Annual ACCM Conference. Many people simply measure immediate conversions, but as Kevin discusses, there’s much more that needs to be measured. Check out what Kevin has to say right here on WebProNews.

Going Beyond Paid Linking

admin — Mon, 21 Jul 2008 15:32:08 +0000

Link building is “a critical component to building a structured Internet.” Those are the words of Seth Besmertnik in an interview with Mike McDonald at the 25th Annual ACCM Conference. Seth is the CEO and Co-Founder of LinkExperts, which is a company that strives to build links based on their relevance. Seth tells how you can build links and what you should look for in the process. Catch all that and more, only on WebProNews.

What's the Single Most Important Online Marketing Aspect?

admin — Wed, 02 Jul 2008 20:21:45 +0000

Do you ever wonder what you should invest the bulk of your time doing to build your business online? As you can imagine, different people have different answers. Mike McDonald asked several experts from the 25th Annual ACCM Conference: “What’s the single most important online marketing aspect?” What’s your answer? Watch as WebProNews takes a closer look into the subject.

Marketing That's HOT!

admin — Thu, 19 Jun 2008 20:23:01 +0000

Remember seeing the bottle of soda erupt because of Mentos back in 2005? At the 25th Annual ACCM Conference, Mike McDonald talks to the guy that made it happen. Steve Spangler explains how that single incident not only exploded onto a Denver news anchor but also really helped his blog take off after he posted about it. He has continued to leverage his blog and expand it into an e-commerce business. Watch the WebProNews interview for more from the “Mentos Guy”.

Is Your Website Effective?

admin — Sun, 15 Jun 2008 19:02:49 +0000

In this interview with Mike McDonald at the 25th Annual ACCM, Larry Becker of the Rimm-Kaufman Group defines website effectiveness as a website meeting its business goals as well as its user goals. If these goals are met, your site will get more sales. Larry mentions setting yourself apart by your selling proposition and not in the way the site operates. Find out more on making your website effective in the WebProNews interview with Larry Becker.

Landing Pages: Good vs. Bad

admin — Sun, 15 Jun 2008 15:42:28 +0000

Just in case you are not aware, a landing page is the page that you go to after you click on a banner, search result, or email promotion. In an interview with Mike McDonald at the 25th Annual ACCM Conference, Karen Crist of Bright Cloud Marketing explains the differences between a good landing page and a bad one. A bad landing page is too complex and makes it unclear what the consumer is supposed to do. A good landing page allows the consumer to make the action very easily. For more information on landing pages, tune in to the WebProNews interview with Karen Crist.

Some New Approaches To An Old Business

admin — Tue, 10 Jun 2008 21:25:17 +0000

Like everything print related, the online approach to catalogs and channel merchandizing is likely to usurp those glossy, phonebookish mailbox deliveries. ACCM Conference Director Yasmin Melendez, who coordinates a conference that has been around for 25 years, might not agree with that entirely. Better, the Internet has become another channel by which merchants can reach potential customers. In this video, Melendez talks about Webby additions to the conference.

Challenges for Multichannel Merchants

admin — Mon, 02 Jun 2008 14:33:52 +0000

As Amanda Watlington of Searching for Profit tells Mike McDonald at the 25th Annual ACCM Conference, multichannel merchants have a difficult time unifying their catalog and their website. Customers are used to seeing flowery descriptions and graphics in the catalog, and for search purposes, the website just cannot be that flamboyant. Another layer that the merchant must deal with is affiliates and all the complexity that comes with them. Watch as Amanda Watlington discusses these challenges, only on WebProNews.

Using Analytics to Understand Your Customer

admin — Fri, 30 May 2008 15:30:15 +0000

The average person usually equates analytics with measurement and performance. But in an interview with Mike McDonald at the 25th Annual ACCM Conference, Nancy Shaver of Experian said the biggest opportunity in analytics is a better understanding of your customer. She explains how analytics helps you know specific demographics and behaviors of your customer. Having a knowledge of these elements will bring in more customer feedback which will eventually lead to more revenue. Watch the complete WebProNews interview for more information.