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Posts Tagged ‘ACCM’
Is Your Website Effective?
In this interview with Mike McDonald at the 25th Annual ACCM, Larry Becker of the Rimm-Kaufman Group defines website effectiveness as a website meeting its business goals as well as its user goals. If these goals are met, your site will get more sales. Larry mentions setting yourself apart by your selling proposition and not [...]
Landing Pages: Good vs. Bad
Just in case you are not aware, a landing page is the page that you go to after you click on a banner, search result, or email promotion. In an interview with Mike McDonald at the 25th Annual ACCM Conference, Karen Crist of Bright Cloud Marketing explains the differences between a good landing page and [...]
Some New Approaches To An Old Business
Like everything print related, the online approach to catalogs and channel merchandizing is likely to usurp those glossy, phonebookish mailbox deliveries. ACCM Conference Director Yasmin Melendez, who coordinates a conference that has been around for 25 years, might not agree with that entirely. Better, the Internet has become another channel by which merchants can reach [...]
Challenges for Multichannel Merchants
As Amanda Watlington of Searching for Profit tells Mike McDonald at the 25th Annual ACCM Conference, multichannel merchants have a difficult time unifying their catalog and their website. Customers are used to seeing flowery descriptions and graphics in the catalog, and for search purposes, the website just cannot be that flamboyant. Another layer that the [...]
Using Analytics to Understand Your Customer
The average person usually equates analytics with measurement and performance. But in an interview with Mike McDonald at the 25th Annual ACCM Conference, Nancy Shaver of Experian said the biggest opportunity in analytics is a better understanding of your customer. She explains how analytics helps you know specific demographics and behaviors of your customer. Having [...]
Go Beyond Your Brand!
Rok Hrastnik shares his company’s interesting story with Mike McDonald at the 25th Annual ACCM Conference. Studio Moderna began publishing email newsletters about mattresses but quickly found they were losing readers. People got tired of hearing about how their mattresses helped them sleep better, so they decided to go beyond their brand and create content [...]
There’s More to Success than Just Good Ideas
“It’s no longer sort of easy for the small guy to have a great idea and just send it out to the public.” Those are the words of Steve Trollinger, a partner at J. Schmid & Assoc. Inc., in an interview with Mike McDonald at the 25th Annual ACCM conference in Orlando. With postal rates [...]
Design Rules That Apply Online and Offline
Although catalogs and websites are two very different entities, there are some basic design rules that apply to both. Brent Niemuth of J. Schmid & Assoc. Inc. discusses these rules in an interview with Mike McDonald at the 25th Annual ACCM Conference, the largest conference for catalog and Internet merchants. Both the catalog and the [...]
Effective Brand Development Using Emotions
How do you develop a brand? In an interview with Mike McDonald at ACCM, the largest conference for catalog and Internet merchants, George Hague of J. Schmid & Assoc., tells what you should do first. He suggests knowing who your customers are and defining what your one product or service is since an effective brand [...]
ACCM 2008
WebProNews would like to welcome you to the 25th annual ACCM conference in Orlando, Florida. ACCM is the largest conference for catalog, Internet, and multichannel merchants. Mike McDonald and a team from WebProNews will be covering the entire show and providing information on brand development, online marketing, and a variety of other topics. Stay tuned [...]