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Posts Tagged ‘Ad Tech’
LookSmart Explains SmartRotation
Anyone interested in getting better advertising results may want to give LookSmart a glance. At Ad:Tech San Francisco, Michael Schoen, the company’s VP of Product and Technology, talked about a new tool called SmartRotation.
Putting a Spanner in Search Engines
The global launch of Vista last week could pose a new challenge for advertisers. The program has an inbuilt search facility that enables users to bypass popular search engines. Advertisers could find themselves being bypassed, but it’s expected that Microsoft would also have a plan to allow advertisers to access search terms in the program.
Rick [...]