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	<title> &#187; Adrants</title>
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		<title>BlogWorld Expo: Doing Business With Advertisers</title>
		<link>http://videos.webpronews.com/2008/10/hall/</link>
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		<pubDate>Thu, 09 Oct 2008 14:30:48 +0000</pubDate>
		<dc:creator>Abby Johnson</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[BlogWorld Expo 2008]]></category>
		<category><![CDATA[Steve Hall]]></category>
		<category><![CDATA[Abby Johnson]]></category>
		<category><![CDATA[Adrants]]></category>
		<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[The most successful bloggers are, by and large, the ones who have learned to get along with advertisers.  In this interview with Abby Johnson, Steve Hall of Adrants fame explains how bloggers should pitch advertisers and what media kits should contain.  Also discussed: the broader subject of advertisers' roles in consumer-controlled media.]]></description>
			<content:encoded><![CDATA[<p>The most successful bloggers are, by and large, the ones who have learned to get along with advertisers.  In this interview with Abby Johnson, Steve Hall of <a href="http://www.adrants.com/">Adrants</a> fame explains how bloggers should pitch advertisers and what media kits should contain.  Also discussed: the broader subject of advertisers&#8217; roles in consumer-controlled media.</p>
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