According to Peter Daboll, the company’s CEO, the top spot was actually tied by M&M’s with its “Just My Shell” spot and Doritos with its “Sling Baby” ad. Coca-Cola followed with its “The Catch,” and the Doritos “Man’s Best Friend” and Coca-Cola’s “Superstition” ads came in 4th and 5th respectively.

As Daboll explained, all these ads were humorous, which gave them a broad demographic appeal that is perfect for the Super Bowl audience.

On the not-so-effective side, Ace Metrix’s least effective ads were Budweiser’s “Welcome to Halftime,” Hulu’s “Hulubratory,” Budweiser’s “Work,” H&M’s “David Beckham Bodywear Collection,” and Budweiser’s “Eternal Optimism.” According to Daboll, these ads were not properly tested and left people wondering what the real message was.

What were your favorite ads? Which did you like the least? We’d love to hear in the comments.