Ad:Tech San Francisco 2009

Drastic Changes in the Search Industry and More to Come

Bruce Clay began doing SEO back in 1996. That was before Google. One can only imagine the changes that have taken place since then. In the above video, Bruce recalls many of the changes that have taken place.

Fear and Love of Advertising

The advertising industry is experiencing a tremendous transition. In the past, the advertisers had control over consumers, but that is not the case anymore. Now, consumers have the control, which means they can also reject ads.

Understanding Where Social Media and Search Intersect

According to Dana Todd of Newsforce, social media content is very strongly impacting search results. In this year alone, social media content has grown to the point that it makes up nearly half of the search results for some queries. That content includes blogs, Wikipedia, YouTube, social networks, and more.

Proof That Social Media Efforts Pay Off

Arianna Huffington launched the Huffington Post as a news content and blog site in 2005. The site quickly became a strong advocator of community engagement and involvement thus turning it into a social news site. James Smith, the Chief Revenue Officer of HuffPost, credits the success of the site to that social evolution.

Tailoring Ad Copy for Each Phase of the Buy Cycle

In this difficult economy, businesses do not have the time and especially the money to waste on ineffective ads. Many times, business neglect to realize that the reason for their ineffective ads could be the ad copy itself. As Mona Elesseily of Page Zero Media explains above, the process of deciding on ad copy is and should be a slow one.

SEO Still Leading Player in Business Success

Google recently rolled out a few changes regarding Local Search and Google Maps that will help local businesses tremendously. Although local search engines provide valuable information and businesses need to utilize their ability, most users still turn to the major search engines for their answers. As a result, Google is helping both searchers and local businesses by displaying a Google map and 10 local listings on its first results page even if the searcher hasn’t specified a geographic location.

What’s Killing the Newspapers?

As ironic as it may be, newspapers are currently topping their own headlines. Well-known newspapers such as the New York Times, Chicago Tribune, and the Los Angeles Times are not only downsizing employees, but are also cutting sections and features from their publications. While the newspaper industry appears to be dying, the news itself is actually flourishing in other forms.

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