WebProNews Videos

Amazon Inc. has sued the state of New York over a tax law that was implemented in early April. The law requires out-of-state online companies to collect sales tax on items shipped to New York. Amazon claims the law is unconstitutional, while brick-and-mortar companies believe the law allows for fair competition. Watch the full report from WebProNews Reporter Abby Prince on your source for Breaking eBusiness and Search News. Tags: Abby Prince, Advertising, Amazon, Constitution, eCommerce, Legal, New York, News, Tax, Tax Foundation

Ofer Ronen, the CEO and Co-Founder of Sendori, spoke with Mike McDonald about his company at SES New York. Domain owners give Sendori permission to send its Web traffic to advertisers based upon keywords. This direct navigation process provides a way to eliminate much of the unneeded hassle for advertisers and domain owners. Find out more in the WebProNews video. Tags: Advertising, Direct Navigation, Domain Owners, keywords, Mike McDonald, Ofer Ronen, Search, Sendori, SEO, SES, SES New York 2008, Web traffic

Google Quality Score has received both positive and negative attention. WebProNews spoke with Andrew Goodman, the Founder and Principal of Page-Zero Media, about Google’s Quality Score. He explains Google’s perspective of the Quality Score, but he also talks about the difficulties people experience with it. Catch the complete story from Reporter Abby Prince, only on [...] Tags: Abby Prince, Advertising, Andrew Goodman, Google, Google Adwords, Google Quality Score, Page Zero Media

WebProNews Reporter Abby Prince conducted a follow-up interview with Jay Sears, the Senior Vice President of Strategic Products and Business Development at ContextWeb during SES Chicago 2007. Sears first spoke with WebProNews back in August at SES San Jose about ContextWeb’s Adsdaq AdExchange in an interview seen here. Sears discusses developments with Adsdaq including the [...] Tags: Abby Prince, Adsdaq AdExchange, Advertising, ContextWeb, Jay Sears, Publishers, SES

WebProNews spoke with Ofer Ronen, the Co-Founder and CEO of Sendori, at the 2007 Search Engines Strategies Conference in Chicago. Ronen discusses the direct navigation space and the developments and changes they are experiencing with it. With the holiday season approaching, Ronen says they have noticed some seasonality to search terms. Check it all [...] Tags: Advertising, Direct Navigation, Kara Ratliff, Ofer Ronen, Sendori, SES

WebProNews caught up with Clix Marketing’s CEO and Owner, David Szetela at SES San Jose. Szetela explains emerging topics concerning pay-per-click, as well as clarifies the difference between search advertising and content advertising. For all the details including tips on testing an ad campaign, tune into WebProNews. If you enjoyed this post, make sure you subscribe [...] Tags: Advertising, clix marketing, David Szetela, Mike McDonald, Pay Per Click, San Jose, SEO, SES

Google formally began a test of television advertising with its partners EchoStar, which runs the DISH Network, and a small Northern California cable company called Astound Cable. Google’s ad testing with Astound has been taking place for several months, and the search company thinks it can do a better job of targeting cable viewers with [...] Tags: Advertising, Astound Cable, DISH Network, EchoStar, Google, News Update

Online advertising company DoubleClick now has Google among its suitors. The price tag could pass two billion dollars as Google competes with Microsoft, Yahoo, and possibly AOL for the company. DoubleClick’s owners, a private equity firm called Hellman & Friedman, bought DoubleClick for one point one billion in late 2005. DoubleClick’s network contains hundreds of websites, [...] Tags: , Advertising, DoubleClick, Friedman, Hellman, Journal, News Update, Street, Wall