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Posts Tagged ‘Advertising’
How Teens Can Make Money Online
When it comes to SEO, Stephan Spencer is one of the best experts in the industry. But when it comes to content monetization, his eighteen-year-old daughter Chloe is also considered an authority. While other teenagers were busy babysitting and working in food service, Chloe was beginning a successful career online.
PayPerPost Founder on FTC Guidelines
Earlier this month, the FTC released released revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, and celebrities, but they have created quite a stir within the blogosphere.
How Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”
How Interactivity Engages Consumers
Have you had the privilege to engage with a Coca-Cola interactive vending machine? It’s a pretty impressive device. Aside from its stunning design, it also makes purchasing a coke both a fun and enjoyable experience.
New Advertising Solution for Retailers
Permuto launched during the Shop.org Annual Summit last week. WPN talked with Permuto CEO and Co-Founder Shaukat Shamim to find out about their flagship product ShopperConnect and how it helps retailers get the most ROI out of their ad spend.
ClearSaleing Leaps Ahead In Attribution Management
The series of events leading up to a consumer’s purchase can sometimes resemble the workings of a Rube Goldberg machine, and it makes little sense to attribute the buy to the last step. A company called ClearSaleing is making advances in attribution management, instead.
Adam Goldberg, the cofounder and Chief Innovation Officer of ClearSaleing, took [...]
Government to Regulate Social Web
A growing trend on the Internet is receiving a great deal of scrutiny from the government. The trend involves paid or sponsored endorsements, testimonials, and more on blogs and various social media sites. The Federal Trade Commission began investigating these practices earlier this year and announced it would release new rules and guidelines to update the current legislation.
Competitive Solution for PPC Marketers
The search advertising market is growing by leaps and bounds due to its actionable results, measurability, and effectiveness. However, as the market grows, search marketers have to continually produce new methods for staying one step ahead of their competitors.
Get “Super Guaranteed” with SuperPages
Most people are very familiar with SuperPages.com but may not be aware of all the value they could be getting from the service. SuperPages is the Internet platform of Idearc Media and is, most recently, emphasizing their “SuperGuarantee” program, which provides benefits for both consumers and advertisers.
Increase Your Ad Revenue with AdManage
If you have unsold ad space inventory or current ad space inventory, AdManage promises to convert it into “HUGE PROFITS!” AdManage is an online ad network that targets advertising by keywords, site, category, or geolocation.