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Posts Tagged ‘Advertising’
Taking Search Advertising to the Next Level
Search advertising has been a very successful business within search engine marketing. But can it be improved moving forward? Nick Fox, the Business Product Management Director of Google AdWords, thinks it can and extends three challenges to change the future of the search advertising business.
Finding the Point of Conversion
In online advertising, it is sometimes difficult to pinpoint the exact action that prompted a search and thus a conversion. There are many factors to consider such as the size of the ad and the media types that were used. One variable that is sometimes overlooked but is very important is recency, as James Colborn of Microsoft Advertising pointed out.
Understanding Online Metrics
Although many marketing budgets are being cut tremendously as a result of the economic downturn, one area of marketing that is remaining strong is search marketing. The reason for this is because search marketing efforts are easily measured.
Discover Who Your Audience Is
How well do you know your audience? Many advertisers think they know their audience well, but unfortunately, some do not utilize all the resources that would help them know their audience even better.
And Then There Were Two
Yahoo and Microsoft have finally partnered in a search agreement. A deal has been anticipated ever since Microsoft tried to buy Yahoo for 44.6 billion in early 2008. This current proposed deal however, looks nothing like that original offer. The companies have not disclosed all financial terms of the deal, but it does not appear that Yahoo received any upfront payment.
Consumers Frustrated with Online Advertising
At Fortune magazine’s Brainstorm Tech conference last week, several large media companies admitted that the future success of advertising would be a result of reaching customers online. The advertising market has clearly suffered during the recession and ad budgets are continuing to be cut. Therefore, media companies have had to reassess their objectives and now believe that targeted Internet marketing is the solution to their advertising woes.
User Authentication Services: Good or Bad?
Products such as OpenID, Facebook Connect, and Google Friend Connect are becoming quite popular today. They intrigue people because they provide user authentication and easy Web accessibility. Marketers and advertisers also find them very useful. While they do offer valuable services, there are some negative aspects involved as well.
Making Social Media Worth Your While
Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are not always in dollar amounts. Based upon research from his company Meteor Solutions, Ben Straley says they have found that social media actually plays a large role in the success of online marketing campaigns.
Make More Money with Mobile PPC
Mobile paid search is relatively new on the scene, but it will likely see a rise in popularity with the increasing growth of mobile devices. To further prove that point, eMarketer found that worldwide mobile search advertising spending for this year is expected to be more than $596 million, which is up from the $243.7 million statistic from last year.