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Posts Tagged ‘Analytics’
Improving Your Competitive Intelligence
At this point in time, most businesses realize their need for analytics. While it is important to know what your own site is doing, it is also equally important to know what the competition is doing. Learning what your competitors are doing right and wrong will help your own business grow and succeed.
Creating a Self-Service Sales Cycle
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.
The Search Industry in 2014
Where do you see the search industry heading in the future? SEOs and SEMs are notorious for asking this question, since the industry changes so rapidly. As a result of both user and technology advances, the industry must constantly be looking forward in order to be effective in current efforts.
Diagnosing What’s Wrong with Your Website
When you diagnose a problem with your website, first make sure you actually have a real problem. The most obvious indication of a problem is a traffic drop. But before you start making modifications and wasting a lot of precious time, look at your analytics to confirm that you have a real problem.
Maximize Your Online Marketing Campaign
At PubCon South, Richard Zwicky of Enquisite gave an interesting history of analysis in the worlds of 1.0, 2.0, and 3.0. In this video, Richard discusses the differences in each and what companies can do to take full advantage of all their opportunities.
Let’s Talk Analytics, Conversions, Cloaking, and More
It’s always good to hear what Rand Fishkin of SEOmoz has to say and the conversation at SMX Advanced was no exception. Rand talks about the latest tools from SEOmoz including a new analytics tool that not only allows you to track your own statistics, but also those of your competition. SEOmoz has also updated [...]
The Missing Metric
According to Christine Churchill of KeyRelevance, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending. Christine suggests trying several tracking methods such as: customer tagging, coupons, and unique pricing. Find out more in Mike [...]
How to Buy a Website
Are you contemplating making a website purchase? If so, you should definitely check out Mike McDonald’s interview with Jeremy Wright of b5media at SMX Advanced. Jeremy explains how to evaluate a site before the purchase. He suggests looking at the revenue, traffic, audience, age of site, quality of content, and the current site owners business [...]
Using Analytics to Understand Your Customer
The average person usually equates analytics with measurement and performance. But in an interview with Mike McDonald at the 25th Annual ACCM Conference, Nancy Shaver of Experian said the biggest opportunity in analytics is a better understanding of your customer. She explains how analytics helps you know specific demographics and behaviors of your customer. Having [...]
The Importance of Analytics
Speaking on research which states that only half of SEMs use analytics, SearchEnginePosition’s Rob Sullivan exclaims “Why, in this day and age, are there still search marketers who aren’t measuring return? I gotta say: Come on people!” Let’s extend that to anyone… not just search marketers (where the need is, perhaps, a bit more obvious). [...]