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Posts Tagged ‘Andrew Baron’
Podcasting gains listenership, Viacom demands Colbert parody removed, Fans may pay for Rocketboom
Podcasting made a very slight gain in listenership according to Edison Media Research. Arbitron research found that 13 percent of the twelve and up population listen to audio podcasts in 2007, where only eleven percent listened in 2006. More people have heard of podcasts, but Edison’s Tom Webster said many people mistakenly think they need [...]
Rocketboom Your Podcast
Rocketboom’s Andrew Baron delivered the third keynote address Saturday morning at the Podcast and Portable Media Expo. Baron caused quite the stir with his frank discussion of narrowly-targeted, niche content, paid for by audience-centric advertising.
For example, Baron said that he just closed a deal with an advertiser for $80,000 for a week’s worth of spots [...]
Andrew Baron at Portable Media Expo
Rocketboom’s Andrew Baron talks about the roots of Rocketboom, its political beginnings, and how it developed into the hit that it is today.
Baron generated some buzz around the idea that content creators should focus on smaller, more involved audiences, a concept that he is embracing with Rocketboom. He said that though he closed a deal [...]