SES: Landing Page Effectiveness in a Poor Economy

Money is tight for most everyone due to the poor state of the economy. As a result, many marketing budgets are being cut especially in the area of landing page optimization. To get the most out of your money, Alissa Ruehl of Apogee Search suggests cutting back on bringing in more traffic and instead, using that money to better leverage the traffic you already have. To hear more from Alissa, watch the WebProNews interview from SES San Jose.