According to Nichols, Ask A Ninja began as an animation project that he and Doug Sarine came up with. Finally, they decided to shoot a video of the ninja and the rest is history.

Anytime something quickly becomes a hit, especially online, the question of sustainability comes into play. So many times there are concepts that are hot temporarily but not long-term.

“To sustain anything on the Internet is just consistency,” said Nichols.

He goes on to say that by creating content on a regular basis, people will find it and the idea will then grow. Although viral content is great, he warns people not to count on it, since it is rare.

As far as advice goes, Nichols recommends making content for yourself, first and foremost, making it good, and then always trying to make it better. Incidentally, this is advice that the Ask A Ninja guys apply to their own efforts. For example, Ask A Ninja recently re-launched its web series as a daily show with new videos Monday-Friday.

Even though they have a book and an actual store full of products,  they are constantly aspiring for more. Nichols said they would like to produce up to 1 hour of content each week, and that they would also like to find more ways to take their online community and translate it into other channels.

For more on the ninja, check out their site.