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Posts Tagged ‘Behavioral Targeting’
Predictions in the e-Commerce Industry
As the Internet advances, it is interesting to see how it impacts various industries. One industry that is changing dramatically is online retail, and it is expected to take an even greater turn in the coming years. Sheila Dahlgren of Adobe shares specifically with WebProNews how a few of those areas are already evolving.
AOL Buys Tacoda
Today, AOL announced its purchase of Tacoda as part of its continuing online ad-buying frenzy. The online behavioral targeting network tracks Web surfer’s habits, but not information that could be harmful to them. Although financial terms of the deal have not been disclosed, sources are reporting that Tacoda went for $200-300 million. Catch the full [...]