SES Chicago: Ever Heard of Marketing Bird Poop?

It may sound crazy, but it worked and even went viral! Shizuka, a high-end beauty spa in midtown Manhattan, approached Bill Balderaz of Webbed Marketing in an effort to promote and market their company. The spa wanted to raise brand awareness, show how they were different, bring in new clients, and gain media attention. After examining the spa’s products, Bill and his crew discovered an ingredient that would create a lot of buzz… sterilized nightingale droppings, AKA bird poop.