PubCon: Understanding How the Big Boys Operate

Did you ever wonder how large companies keep up with all the pages on their websites? As he explains in the above video, Bill Hunt of Global Strategies knows all about this since IBM is one of their clients. First, know whether or not the search engines are indexing all your pages. If they aren’t, then you need to check a few things out. Make sure you have a sitemap that is working correctly, and check your own spider to make sure you’re being seen. Also, look at your combined PPC and organic data to find out what is converting and what is not.