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Posts Tagged ‘Blended Search’
Getting the Full Picture with Bing
Image searches have grown tremendously over the past few years. According to Todd Schwartz of Bing, there are over 1 billion image searches each month. In addition, image search is the 2nd largest search vertical across all search engines.
What Comes Next in the Search Industry?
Although it will continue to evolve, the search industry is not going away. According to Rebecca Lieb of Econsultancy, we can expect to see many changes over time, but we should also be aware of the trends in the near future of search.
Key Takeaways from SES NY 2009
As always, SES New York proved to be a great show for everyone. We were able to get a lot of compelling interviews that were full of actionable information. We also saw a positive response from the other attendees. For a little more perspective on SES, we caught up with Kevin Ryan to get his take first-hand.
Universal Search: Changing the Game
Universal and blended search has had a tremendous impact not only on searchers but also on SEOs. In this video, Amanda Watlington explains how universal/blended search has pushed SEO into a new position. With all the different forms of content that universal/blended search returns, SEOs have to look beyond the site.
Search Marketing Evolution
As search has developed, the end user has also undergone behavioral changes. Universal and blended search have played a lead role in the user’s changes. Many times, searchers don’t know what they want when they search and the blended results offer a number of different options for them to choose from. Mike Grehan of Acronym Media told WebProNews in this video that we must look at these developments when we think about search in the present as well as in the future.
comScore Reports on Search Growth
According to comScore year over year data, the U.S. has a strong search market. (It’s great to read a sentence that has the words “market” and “strong” in it, huh?) In this video, Jenni Tafoya of comScore gives us a positive report based upon their data. To be exact, comScore found that total U.S. searches to be at 18.7 billion, which is up 38 percent year-over-year.
SMX West: What Searchers Want
As searchers, we all have frustrations when we search. That’s why Yahoo conducted a study to better understand our search behavior. In this video, Larry Cornett of Yahoo tells us about their study as well as what they found out.
SES Chicago: Getting Top-Rated Content With Blogs and Feeds
As search has evolved, so have searchers. They are no longer looking at corporate websites as the authority, but they are instead looking at their peers and other searchers who have had similar situations to theirs. Searchers want reviews, blogs, and social interaction. So why not take advantage of these free digital assets? In this video, Sally Falkow of Expansion Plus Inc. explains how the use of blogs and feeds is a very smart strategy for businesses to adopt in this economy because it is inexpensive and gets search results.
SES Chicago: 2009 to Bring More Personalization and Blended Search
One of the running themes of SES Chicago 2008 was an intense focus on personalization. In this video Kevin Ryan, the SES Advisory Board Chair, points out the interesting contradiction between privacy concerns and personalization. While people are still very concerned about their privacy, they actually set those concerns aside when it comes to personalization. The possibilities and results of customization are so impressive that people do not mind putting their privacy aside to see it develop.
SES New York 2008: Amanda Watlington
Amanda Watlington, the Owner of Searching for Profit, talks with Mike McDonald at SES New York and lays out a road map for universal search. A few tips she gives are: evaluate your own SEO and be ruthless; take inventory of the assets you have; examine how good you are now and how good you [...]