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Posts Tagged ‘Blogging’
Time to Get Serious about Social Media
According to Chris Brogan, the President of New Marketing Labs, we have all been playing around with social media for far too long. It is his hope that users stop being amateurs and really get serious and take it to the next level.
Blogging’s Next Step in a Microblogging World
Back in June, Steve Rubel, the SVP and Director of Insights for Edelman Digital, decided to shutter his much-acclaimed blog Micro Persuasion. According to Rubel, “blogging was getting old.” He realized that people do not have time to go to a website and read a 500 word essay. This trend can be partially credited to the extreme popularity of social networking and microblogging.
ER’s Dr. Greene Now Saving Real Lives
According to well-known actor/director Anthony Edwards, his role as a doctor on NBC’s hit drama E.R. impacted his life much more than he initially thought. As a result, he is advocating the construction of the first public children’s hospital in Kenya, which would be the largest children’s hospital in Africa. And he is raising awareness through none other than new media outlets.
How the Web Created “The Bloggess”
The Internet is similar to a chameleon in that it provides a means for people to do just about anything. Take, for instance, Jenny Lawson, who is also known as “The Bloggess.” She began writing a mommy blog for the Houston Chronicle, but she quickly found that it wasn’t enough.
The Role of Journalism in New Media
The disputes regarding journalism and the Web have gone on for quite some time. From journalist vs. blogger debates to accusations the newspaper industry has brought against Google and other search engines, it is accurate to say that the Internet has changed the field of journalism.
PayPerPost Founder on FTC Guidelines
Earlier this month, the FTC released released revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, and celebrities, but they have created quite a stir within the blogosphere.
State of the Blogosphere 2009
Every year at BlogWorld, Technorati releases a preview of their annual State of the Blogosphere report. According to Technorati’s CEO Richard Jalichandra, this year’s report was the most extensive to date. The 2009 survey included 2,900 respondents, which is up from 1,300 respondents from last year.
Incorporating “True” into Your Business Model
What is true virality? According to Ben Huh, CEO and Founder of The Cheezburger Network, it is the concept that people reach when they come to the conclusion that they understand something “collectively” and not “explicitly.” The idea behind “true” is thinking about other people’s wants and needs and fulfilling them.
Government to Regulate Social Web
A growing trend on the Internet is receiving a great deal of scrutiny from the government. The trend involves paid or sponsored endorsements, testimonials, and more on blogs and various social media sites. The Federal Trade Commission began investigating these practices earlier this year and announced it would release new rules and guidelines to update the current legislation.
Google’s New Fight: Sponsored Blogging
It looks like Google could have a fight on its hands as sponsored blogging and tweeting are becoming increasingly popular. The search giant has always taken a very strong stand against the controversial topic of paid links and although the debate has quieted in recent years, Michael Gray believes it is about to get revived and expanded upon.