Subscribe to our feed.A good way to stay interested in blogging - and keep your readers feeling the same way - is to create a sense of community, according to Anil Dash, a vice president at Six Apart. In this clip, he tells Abby Johnson about how the community has evolved over the past ten or so years, and how it’s meshing with what some people consider “old media.”
You just never know who might show up at BlogWorld! This year it was Mike Shinoda of Linkin Park and Abby Johnson was able to grab him for an interview. Although some may not know, Mike is a blogger himself as he tells WebProNews. Check out the complete interview to find out how Linkin Park built their brand and the “true” origin behind their name.
At this year’s BlogWorld Expo, Chris Alden of Six Apart discusses the past, present, and future of blogging. Chris tells how blogging has evolved from an activity to an industry. Bloggers however, have a choice whether or not they want to keep their blog a hobby or turn it into a business. Watch WebProNews as Chris Alden explains all this and how Six Apart can help bloggers pursuing either path.
“Blogging is the most trustworthy marketing channel that marketing directors have at their disposal.” As he stated those words, Will Chen of Killer Aces Media emphasizes the need for bloggers and corporations to have a positive working relationship. He suggests having a contract from the beginning that lays out guidelines the blogger should follow. Watch the WebProNews video as Will explains how copyright, marketing, and formatting guidelines should be addressed.
We met Richard Jalichandra last year at the BlogWorld Expo 2007, just 40 days after he had been named the CEO of Technorati. One year later, we met again at the BlogWorld Expo 2008 to discuss that first year. Richard catches us up on Technorati Media and the 2008 State of the Blogosphere. Find out all these details only on WebProNews.
Are you a blogger but want to become a pro (AKA get paid for what you do)? According to Jim Turner of One By One Media, companies looking to hire a blogger want to see someone who is (1) active in a community and (2) uses social media tools to enhance his/her message. Get more tips from Jim Turner in the WebProNews video from BlogWorld Expo 2008.
Gary Vaynerchuk is known for his popular videos on Wine Library TV. Although Gary has been successful, he will be the first to tell you that his success didn’t happen overnight. He says you have to believe in yourself, be good at what you do, and be very involved in your community to achieve that same success. For more insights, watch as Abby Johnson interviews Gary Vaynerchuk only on WebProNews.
Steve Rubel, a senior vice president at Edelman Digital, has long been associated with blogging and social media. In this interview with Abby Johnson, he discusses how businesses can best use it to their advantage. There’s a little bit about Twitter and time management, and how the ill health of the TV ad industry has benefited digital markets, too. Watch the full interview to learn more.
According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of universal search. Rebecca advises marketers to take these statistics seriously and recommends posting related videos with each new video just as Greg Jarboe suggested. Get more from Rebecca Lieb and her take on SEO with blogs and feeds in the WebProNews interview from SES San Jose.
Blogs are powerful communication tools, and companies should embrace them. Yet there are things to watch out for, and Searching for Profit’s Amanda Watlington explores some potential pitfalls in this interview with Mike McDonald.