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Posts Tagged ‘BlogWorld Expo 2008’
BlogWorld: Domain Name Change Success Story
We met Wendy Piersall just as she was undergoing her site’s domain name change from eMoms at Home to Sparkplugging.com. Everyone knows that a domain name change can be either really good or really bad. It worked out well for Wendy, but she still had her share of difficulties. Watch as Wendy walks us through her experience.
BlogWorld Expo: Building Your Ad Network
When you begin to build your ad network, start by looking to your competitor’s advertisers. As sly as it may sound, you just might be what the advertisers are looking for. But as David Peralty of College Crunch points out, be sure to diversify in this process as well. You never know what may happen, so always be prepared. For more on this, watch as Abby Johnson interviews David Peralty.
BlogWorld: The Deeper Meaning behind a Blog
We’ve all heard experts advise first-time bloggers to blog about what is passionate to them. In this interview with Abby Johnson, Andy Wibbels of Six Apart explains what happens after that passion begins to wear off. Blogging then becomes a way to connect, save time and money, and increase visibility.
BlogWorld: Improving Blogger and PR Relations
“It’s about the relationship, not the release.” As Jason Falls made that statement, he was referring to the relationship between public relations professionals and bloggers. He emphasizes the idea of personalization for PR people instead of sending mass emails. As for bloggers, Jason says they need to be patient since every PR firm is not tech savvy. Watch as Abby Johnson interviews Jason Falls for more information on PR and blogger relations.
BlogWorld Expo: Integrating SEO into New Media
There were some people at this year’s BlogWorld Expo that voiced their beliefs against SEO. Lee Odden of TopRank Online Marketing was quick to prove them wrong as he tells Abby Johnson. Lee explains how some people can get traffic through advertising or because they are already famous, but everyone else needs SEO. Catch more from Lee Odden, right here on WebProNews.
BlogWorld Expo: Doing Business With Advertisers
The most successful bloggers are, by and large, the ones who have learned to get along with advertisers. In this interview with Abby Johnson, Steve Hall of Adrants fame explains how bloggers should pitch advertisers and what media kits should contain. Also discussed: the broader subject of advertisers’ roles in consumer-controlled media.
BlogWorld: PR Demands And PodCamp Growth
Bloggers and PR representatives needn’t be enemies; in this interview with Abby Johnson, Chris Brogan of ChrisBrogan.com explains how both sides can act to improve the relationship. Brogan, the cofounder of PodCamp, also discusses how his new media “unconference” is growing and evolving.
BlogWorld: Corporate Blogging Strategies
Blogging isn’t just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the company’s keyboard, discusses whether the CEO or some enthusiastic underlings might be the better choice.
BlogWorld: John Chow’s Monetization Tips
To paraphrase his site, John Chow of JohnChow.com makes money online by telling people how much money he makes online. Folks turned off by vagueness should be happy to hear Chow share some more detailed monetization advice in this interview with Abby Johnson, however, and he discusses how to get people commenting on a blog, as well.
BlogWorld: Comments And Great Content
Encouraging blog comments can lead to both good and bad things, and in this interview with Abby Johnson, Shoemoney’s Jeremy Schoemaker touches on traffic increases, sock puppets, trolls, and spammers. He also discusses monetization, and how a focus on providing great content should lead to profitability.