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Posts Tagged ‘Books’
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search.
Mark Joyner: Helping Businesses Succeed
Well-known author Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the Founder of Construct Zero, talked with WebProNews at BlogWorld and highlighted each of his new books.
Online Marketing Inside Out
Since the online marketing space is still relatively new for so many businesses, SitePoint approached Brandon Eley and Shayne Tilley about writing a book on the subject. The book called Online Marketing Inside Out provides an introduction to Internet marketing and explains why it is important for businesses to embrace.
Rebecca Lieb’s The Truth About SEO
Rebecca Lieb’s new book was briefly mentioned in our interview with Kevin Lee. In this video however, we have the entire rundown on her book The Truth About Search Engine Optimization. Rebecca describes her book as being “conceptual” as opposed to “geeky.” It contains 51 short chapters with information marketers need to know in order to effectively do SEO.
Utilizing Technology for Traditional Media
No matter how you slice it, digital content will never replace print. In a world where we buy music & movies online and even virtual land goes for big bucks, a page in the hand is still worth a thousand ebooks. In a pleasant break from the norm, some online businesses are embracing this philosophy. [...]