» Brand

Linkin Park's Mike Shinoda Talks with WebProNews

Abby Johnson — Tue, 30 Sep 2008 20:36:00 +0000

You just never know who might show up at BlogWorld. This year it was Mike Shinoda of Linkin Park and Abby Johnson was able to grab him for an interview. Although some may not know, Mike is a blogger himself as he tells WebProNews. Check out the complete interview to find out how Linkin Park built their brand and the “true” origin behind their name.

What's Most Important to a Brand?

admin — Wed, 09 Jul 2008 21:14:22 +0000

A brand is a vital part of your business. It not only makes your business unique, but it also establishes credibility. Which of the following choices is more important to a brand: (1.) Being visible to a lot of customers; or (2.) Engaging them? Tune in to the WebProNews video to find out what the experts thought, but don’t forget to let us know your choice by commenting or by emailing us at: videos@webpronews.com.

Design Rules That Apply Online and Offline

admin — Fri, 23 May 2008 16:35:01 +0000

Although catalogs and websites are two very different entities, there are some basic design rules that apply to both. Brent Niemuth of J. Schmid & Assoc. Inc. discusses these rules in an interview with Mike McDonald at the 25th Annual ACCM Conference, the largest conference for catalog and Internet merchants. Both the catalog and the website should have a clean, consistent design, and they should both look alike. You want your customers to identify one with the other. Watch the WebProNews interview for more design rules.