The Value of Video Branding

Although online video has been around for some time now, it has seen extensive growth in the past couple of years. Based on research from comScore, YouTube is even the second largest search engine following Google. According to Kevin Ryan, CMO of WebVisible, marketers have finally realized their need to utilize video.

Making Social Media Worth Your While

Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are not always in dollar amounts. Based upon research from his company Meteor Solutions, Ben Straley says they have found that social media actually plays a large role in the success of online marketing campaigns.

MOM Proves Value of Social Media

I think it’s safe to say that social media has taken the world by storm. It even plays a large role in the business sector. There is however one problem that businesses have with social media: they want quantifiable results. Many businesses mistakenly believe that their social campaigns are not working if they cannot see growth in dollars.

Live Search, Kumo, and Now Bing?

Just before SMX Advanced kicked off, Microsoft announced its new search engine Bing. So, you can only imagine what a hot topic it was at the show. People had many opinions consisting of good, bad, and indifferent reactions to the search engine.

Consumer’s Role in Future of Advertising

Consumer generated media is present everywhere we turn. It’s a natural part of our society and a growing part of business practices, especially in advertising. Jimmy Wales, the Founder of Wikipedia, says this trend will only escalate in the future.

PubCon: Pulling Your Reputation out of the Gutter

When you put yourself or your company out in the public eye, it is inevitable that you will receive criticism from at least someone. And people can just be down right cruel! However, putting yourself out there is a part of business, and you just have to learn to properly manage, monitor, and protect your reputation.

Constantly monitor your company, content, brand, product, and employees because if there happens to be a problem, you can address it immediately. When a negative comment or result (or whatever your case may be) occurs, your first priority should be to determine whether it is legitimate or not.

Bolstering Online Marketing With Branding

This week in our Q and A segment, we’re examining the following question: “Can you succinctly describe how online branding can bolster other marketing efforts like search engine marketing?” We already know that branding and marketing are both valuable components to business, but how does branding benefit your marketing efforts? Please tell us what you think and see if your answer coincides with the experts’ answers.

Effective Brand Development Using Emotions

How do you develop a brand? In an interview with Mike McDonald at ACCM, the largest conference for catalog and Internet merchants, George Hague of J. Schmid & Assoc., tells what you should do first. He suggests knowing who your customers are and defining what your one product or service is since an effective brand [...]

ACCM 2008

WebProNews would like to welcome you to the 25th annual ACCM conference in Orlando, Florida. ACCM is the largest conference for catalog, Internet, and multichannel merchants. Mike McDonald and a team from WebProNews will be covering the entire show and providing information on brand development, online marketing, and a variety of other topics. Stay tuned [...]

SMX West 2008: Dana Todd

At SMX West in Santa Clara, Mike McDonald of WebProNews spoke with Dana Todd about a variety of search marketing issues. Dana Todd has many irons in the fire as she is Executive Vice President of SiteLab, Founder of Newsforce, and serves as the Chairperson for SEMPO. Dana explains SEO standards and search as a [...]