SES: Dealing With Bounce Rates, HIPPOs

And twelve minutes worth of more. In this WebProNews video Avinash Kaushik, author of Web Analytics: An Hour a Day, and Google Analytics group manager Brett Crosby, discuss their secret sauces for reducing bouncerates and upping conversions by using Web analytics. Stay tuned also Kaushik’s “secret report” and his definition of “hippo.”