Bruce Clay: Ranking Is Dead!

In the Top Shelf Organic SEO session at PubCon 2008, Bruce Clay made some very significant predictions regarding SEO. As we all know, SEO has advanced in many areas over the past several years. Compare your current searches to that of just 2 years ago. Quite a bit of difference in the results, huh?

In the above WPN video, Bruce Clay predicts even greater changes in the coming year. Personalized search, behavior-based search, intent-based search, and universal search allow for direct and specific searches. With so many ways to search now, it’s quite obvious that search results are getting better, which is exactly what Google wants.