Bruce Clay Debunks Local Search Myths

There are certain myths associated with local search that many businesses unfortunately get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay Inc., talks with WebProNews and explains why these theories are false.

Ask.com to Improve Relations with SEOs

Historically, Ask.com has not been perceived as a friend of the search community. According to Bruce Clay, that relationship could change in the near future since Ask is said to be building 3 APIs to answer the specific question of “How do I rank in Ask?”

Drastic Changes in the Search Industry and More to Come

Bruce Clay began doing SEO back in 1996. That was before Google. One can only imagine the changes that have taken place since then. In the above video, Bruce recalls many of the changes that have taken place.

Bruce Clay SES NY 2009

You may remember when we talked to Bruce Clay back in November and he made some pretty bold statements about the state of search. He talked about ranking being dead, and changes to search results based on behavioral and intent-based data. Mike McDonald sat down with him for another interview at Search Engine Strategies, NY, and picked his brain about that and some other things.

SES Chicago: Bruce Clay Revisits His Ranking Is Dead Statement

Last month at PubCon, Bruce Clay made a powerful statement that stirred up a tremendous buzz in the SEO crowd. He expounded further upon his declaration that “ranking is dead” in his WebProNews video interview with Mike McDonald. While many people agree with Bruce on this matter, many people also disagree. In the above video from SES Chicago, Bruce clarifies his bold statement.

Bruce Clay: Ranking Is Dead!

In the Top Shelf Organic SEO session at PubCon 2008, Bruce Clay made some very significant predictions regarding SEO. As we all know, SEO has advanced in many areas over the past several years. Compare your current searches to that of just 2 years ago. Quite a bit of difference in the results, huh?

In the above WPN video, Bruce Clay predicts even greater changes in the coming year. Personalized search, behavior-based search, intent-based search, and universal search allow for direct and specific searches. With so many ways to search now, it’s quite obvious that search results are getting better, which is exactly what Google wants.