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BBC Partners YouTube, Google AdWords To Canadian Corps., Microsoft Buy Yahoo?

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BBC Partners YouTube, Google AdWords To Canadian Corps., Microsoft Buy Yahoo?

The BBC has partnered with YouTube to display short clips of BBC content. Google struck three deals in one with different YouTube services offering one entertainment channel, one worldwide entertainment channel, and one news channel. Advertisers will strike a deal similar to Yahoos’ last December. Yahoo partnered with ABC News to allow the company to distribute BBC News video content on its Yahoo News portal, seeing how ABC continues providing content for BBC News in North America. BBC plans to popularize recent programs and drive traffic back to their website.

Google now lets Canadian corporations become Google AdWords qualified. Search Engine People reported that the decision reversal came from phone calls, emails, protests, and a phone call with Canadian Business Magazine’s Andrew Wahl. Search Engine People’s President Jeff Quipp said companies must participate as a member country in the program. Quipp becomes excited about the race to become the first Canadian Google Adwords Qualified Company. Google provides the quickest way to find important information on the Internet.

Microsoft works on a combined search user interface intended to destroy Google Desktop and hinder Google’s business software services. Microsoft’s web site refers to the latest application as One-View or the code name “Casino.” The new program presents one user interface for searching across the desktop, intranets and the web. Several solution providers see the Casino application as not ready yet, but expect Microsoft to incorporate it with Windows Vista and Windows Live Search. Softpedia’s online news reported that Microsoft considered releasing Casino with Windows Live, but chooses to rename it Windows Search Four. Several Microsoft partners expect Microsoft to release Casino as an add-on to Vista and eventually become integrated into the operating system.

Analysts suggest that Microsoft should purchase Yahoo to lend a hand to the software companies failing Internet future. UBS advises five options for Microsoft. First, press the issue. Second, join joint ventures or partnerships. Third, return to Yahoo and remember Microsoft before adCenter began. Fourth, purchase Yahoo; although analysts advise the time to buy Yahoo came when the stock remained under 23 dollars a few months ago. Yahoo’s stock raised from 25 dollars and 30 cents a share late December to more than 32 dollars a share earlier this week. Finally, UBS analysts recommend if all else fails, keeping the status quo. UBS analysts think Microsoft needs to make the business bigger and online advertising will do that. UBS estimates online advertising will grow around 20 percent to 43 billion dollars in 2009.

Posted on March 2, 2007 by admin